CRM Asst Marketing Manager (Temporary Mat Coverage)

Job Description

Electric Picks, a Hoboken NJ hyper-growth organization, is changing the narrative on fashion jewelry by offering a lifetime guarantee, launching innovative collaborations with top influencers and brands, and focusing on thoughtful creative branding. We are looking for a jewelry lover to add to our passionate team who wants a career with immense growth potential. Our goal is to love showing up for work every day (seriously), to work hard, and have fun while doing it.

We are seeking someone with an analytical marketing mind to drive multi-channel retention efforts. This individual will report to the Director of Marketing and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, and leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in email marketing and SMS.

Note this role is TEMP for maternity leave coverage for ~4.5 months. 

Approx start date- 7/15

Primary Responsibilities

• Manage daily operations of the CRM program, including but not limited to developing CRM marketing calendar, execution and deployment of email/SMS campaigns, and analysis and optimization of key business metrics within retention channels
• Compile, analyze and deliver weekly, monthly, quarterly, and yearly reports and insights to identify optimizations within the current CRM program
• Manage overall list health, engagement, and deliverability
• Help strategize and test within customer targeting and segmentation
• Assist in the development, execution, and evaluation of A/B testing across channels to develop best practices playbook
• Understand and monitor the competitive landscape for direct-to-consumer retention marketing and the CRM space

Operational Marketing:

• Assist in general marketing team admin and functions as needed i.e. photoshoot support, event preparation, marketing meetings, etc. 
• Create marketing briefs for Email and Marketing Campaigns 

Qualifications, Skills, & Experience

• Bachelor’s Degree in Marketing/Communications or related field
• 2-5 years’ experience in CRM/email marketing
• Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation
• Experience with Klaviyo and Attentive are strongly preferred
• Strong attention to detail and organization skills
• Exceptional problem-solving and quantitative skills
• Strong written, verbal and interpersonal communication
• Proven ability to multitask in a fast-paced environment
• Ability to be on-site 3-4 days per week in our Hoboken Office