Director of Performance Paid Media

Electric Orange is a dynamic full-service Brooklyn-based performance marketing agency based in with a single mission: growth. At Electric Orange, being a growth-oriented company means fostering a culture that promotes and inspires growth for our team, our clients, and the agency as a whole. Growth goes beyond just metrics and upward trends—it's about a mindset of continuous improvement, resilience in the face of setbacks, an eagerness to learn and evolve, and a passion for tackling new challenges head-on.

Role Overview:

As the Director of Paid Media, you’ll take on a strategic leadership role, driving the success of our Paid Media team and guiding high-impact client campaigns. You’re a visionary and a mentor who can align our team’s skills with client goals, delivering both exceptional results and an inspiring work environment. This role combines high-level strategy with hands-on campaign oversight, making it ideal for someone who excels at both the big picture and the finer details.

Qualifications:

• 4 years of experience in Paid Media, with at least 2 years in a leadership role at an agency
• Proven track record managing high-budget campaigns across multiple platforms (Meta, Google, Pinterest, LinkedIn, TikTok, Snapchat, etc.)
• Demonstrated success with scaling E-commerce and DTC brands through paid media strategies
• Strong analytical skills with experience in budgeting, forecasting, and data-driven decision-making
• Exceptional communication skills, adept at guiding teams and managing client relationships
• Skilled in identifying growth KPIs, defining clear strategy paths, and articulating these to both clients and team members
• Experience with project management and resource planning, including optimizing workflows within a team setting
• Eye for data-led creative strategy and deep understanding of how visual content impacts performance
• In-depth knowledge of conversion rate optimization and ability to integrate CRO insights into campaign strategies
• Proficient in Google Analytics and comfortable with third-party reporting tools
• Highly client-focused with a competitive drive to exceed expectations
• Skilled at public speaking and confident in presenting to clients, internal teams, and industry groups
• A proactive, adaptable approach, with a commitment to fostering a culture of continuous learning and improvement

Responsibilities

• A lead on the Paid Media team, developing strategies and ensuring alignment with Electric Orange’s growth vision and client goals
• Direct and oversee client paid media accounts, setting the tone for strategic approach, optimization, and innovation
• Serve as a senior point of contact for key clients, providing high-level guidance and strategic insights
• Collaborate with team members to design, launch, and optimize paid campaigns, setting benchmarks and KPIs
• Manage and mentor team members, fostering a collaborative, supportive environment that encourages growth and accountability
• Oversee budget allocation and financial planning across all paid media efforts, ensuring profitability and alignment with client goals
• Drive team meetings, both internal and external, delivering insights and fostering transparency
• Maintain a hands-on role in analyzing and interpreting campaign data, ensuring strategies are agile and informed by real-time performance
• Lead campaign audits and optimization processes to consistently improve performance
• Actively participate in client meetings, presenting findings and strategies, and building trusted relationships
• Hold team members accountable for hitting KPIs and evolving Electric Orange’s reputation as a leading partner in paid media
• Stay up to date on digital trends, fostering a culture that values innovation and adapts to industry changes

Why Join Electric Orange?

At Electric Orange, we prioritize a work culture that values growth, collaboration, and shared success. As our Director of Paid Media, you’ll be at the forefront of our mission, leading a talented team and helping our clients achieve their goals through impactful digital strategies. We’re looking for someone who’s as passionate about innovation as they are about leadership, ready to drive the future of paid media alongside us