Director of Marketing

Director of Marketing

Electric Hospitality | Atlanta, GA

About Electric Hospitality

Electric Hospitality is an award-winning Atlanta-based hospitality group behind brands including Ladybird, Muchacho, Tiger Sun, Ranger Station and Electric Events. We create high-energy, design-forward spaces that bring people together through food, drink, and culture.

We currently own and operate 7 properties and are entering a major growth phase with several new restaurant openings in development with additional real estate opportunities on the horizon. To support this growth we are looking for a Director of Marketing to lead our marketing efforts growing best-in-class hospitality brands.  

The Role

We're looking for a Director of Marketing to join our leadership team, own our marketing strategy and execution across every brand and concept under the Electric Hospitality umbrella, and take Electric Hospitality to the next level as we grow our current brands and launch multiple new concepts over the next 18 months. 

This is a foundational role. You'll be responsible for:

• Owning strategy, execution and growth of all marketing across all brands 
• Building, leading and developing a best-in-class marketing team
• Driving revenue growth by developing creative programming and marketing initiatives, increasing loyalty, growing engagement and reach, and generally strengthening brand equity  

As Director of Marketing you will work directly with me, Operations, Finance and Development leadership, and you'll ultimately own marketing end-to-end across the whole organization.

You’ll also be responsible for leading our internal marketing team along with external support.  From there, you'll be chartered with building and scaling a nimble best-in-class marketing team that will drive sustained growth.     

Key Responsibilities

1. Marketing Strategy & Leadership

• Own and evolve the overall marketing strategy across all Electric brands 
• Translate business goals into clear marketing plans that are tied to revenue, traffic, and brand growth
• Develop and own quarterly/annual strategic and tactical marketing blueprints across concepts
• Own marketing KPI’s and dashboard 
• Partner with leadership on and growth initiatives and new concept launches 

2. Team Leadership & Marketing Org Buildout

• Directly lead, manage and develop current:
• Creative Director
• Social Media Manager
• Third-party talent 
• Continue building a lean, high-impact in-house marketing team and supplement with external support as needed
• Own and manage requisite tools and systems to support marketing workflows  

3. Brand & Creative Oversight

• Uphold brand standards across all brands and mediums 
• Lead and manage campaigns across all channels (social, digital, in-store, experiential)
• Drive a culture of continuous improvement with the unique brand identity and positioning for each concept 

4. Programming, Promotions & Revenue Driving Initiatives

• Own our programming and promotional strategy across all brands and properties 
• Partner with Operations to design and execute:
• Programmed events
• Seasonal promotions
• Partnerships and collaborations
• Loyalty initiatives 
• Own all marketing efforts to ensure success of programming, promotions, partnerships and loyalty initiatives

5. Digital & Performance Marketing

• Oversee all digital marketing channels, including:
• Social media
• Email/text
• Website and SEO
• Paid media 
• Own tools/systems to track and improve performance (sales, traffic, conversions, ROI, repeat visits, etc.)
• Develop and manage customer databases, loyalty, engagement and retention strategies

6. New Store Openings & Growth

• Lead marketing strategy and execution for new openings
• Build and run scalable new store opening marketing playbooks for pre-opening and post-opening 
• Drive awareness, demand and loyalty for new locations

7. Systems, Process & Analytics

• Implement tools and systems to streamline marketing team workflow, data tracking and analytics, and ultimately bolster the success of our marketing efforts 
• Establish KPIs and reporting frameworks across all marketing channels
• Create clear, consistent feedback loops between Marketing and Operations
• Drive a culture of data-driven decision making

What Success Looks Like

• Building, launching and growing timeless brands with a continually growing community of highly engaged fans
• Developing growth flywheel with sustained increases in traffic, revenue, engagement, and repeat visits
• Building a scalable marketing engine that not only keeps pace with our growth but helps drive it 
• Developing a best-in-class marketing team capable of building the best damn hospitality group in the universe 

Qualifications

• 7–12 years of marketing experience, preferably in hospitality, restaurants, lifestyle brands, or multi-unit retail
• Proven experience leading marketing for a multi-location or multi-brand business
• Strong background in both brand marketing and revenue-driving initiatives
• Experience building and managing teams
• Comfortable operating at both the 30,000-foot level and getting into the weeds 
• Experience working cross-functionally with operations teams
• Strong understanding of digital marketing and performance metrics

Ideal Candidate Profile

• Owner/operator mindset — you get how marketing translates to revenue at the unit level and are driven to see things through the finish line 
• Builder — you're genuinely excited about creating systems, teams, and processes from scratch, not just inheriting them
• Tastemaker — strong instinct for brand, design, what's culturally relevant right now and what is timeless
• Balanced — can think creatively AND drive measurable outcomes. We need both.
• Resourceful — knows how to get things done with what's in front of them, whether that's internal team or external partners
• Bias to action - strong drive, with high sense of urgency to always move forward

Compensation & Structure

• Competitive salary performance-based bonus
• A real opportunity to build and lead a growing marketing organization from the ground up
• High-visibility role — you'll work directly with the CEO and leadership team, not through layers

Why This Role Matters

We're a multi-concept group with strong brands, significant growth and momentum, and a lot of runway ahead.  We have a small, nimble leadership team with marketing being one of the last core functions for us to build out in-house.  We are large enough to have strong, durable brand recognition in the marketplace, yet small enough for the right person in this role to shape our future brand growth for all Electric Hospitality brands.  To put it bluntly, our vision is to be the launchpad for the most beloved hospitality brands in the U.S. and are seeing 3X growth over the next 5 years.  If you are the kind of person who wants to write the script for the movie rather than read the lines, this could be a career-defining opportunity for you. You'll shape how our brands grow, expand our community, and scale over the next decade. And you'll do it while locking arms with some of the most talented people in the hospitality industry who will be building it alongside you.  If you are ready to build something special with us, we’d love to hear from you!