What are the responsibilities and job description for the Marketing Manager position at ElDorado National California Inc?
Marketing Manager - Legend Division
Job Summary:
The Marketing Manager – This role focuses on execution and operational delivery of marketing initiatives, working in partnership with the Marketing Director who leads brand strategy, creative development, and visual identity. The Marketing Manager Position is responsible for executing and scaling marketing initiatives across digital platforms, field activities, events, and customer engagement channels. This role serves as the operational backbone of the marketing function—translating creative vision into structured campaigns, coordinated execution, and measurable results. Working closely with the Marketing Director and Sales leadership, this position ensures that all marketing initiatives are delivered on time, aligned with sales objectives, and effectively drive brand awareness, lead generation, and customer engagement.
Essential Duties:
Job Summary:
The Marketing Manager – This role focuses on execution and operational delivery of marketing initiatives, working in partnership with the Marketing Director who leads brand strategy, creative development, and visual identity. The Marketing Manager Position is responsible for executing and scaling marketing initiatives across digital platforms, field activities, events, and customer engagement channels. This role serves as the operational backbone of the marketing function—translating creative vision into structured campaigns, coordinated execution, and measurable results. Working closely with the Marketing Director and Sales leadership, this position ensures that all marketing initiatives are delivered on time, aligned with sales objectives, and effectively drive brand awareness, lead generation, and customer engagement.
Essential Duties:
- Execute integrated marketing campaigns across digital, social, email, and field channels
- Manage content calendars and coordinate campaign rollouts
- Own social media platforms and engagement
- Manage development and production of marketing collateral, promotional items, and brand apparel, cultivating strong vendor relationship to ensure high-quality standards and cost-effective sourcing.
- Lead trade shows, demos, and event execution
- Support sales team with leads, proposals, and customer engagement
- Coordinate and execute national ride-and-drive and field marketing programs across key regions
- Track campaign performance, lead flow, and engagement metrics to support continuous optimization
- Manage marketing workflows, vendors, and collateral production
- Maintain CRM tracking, reporting, and campaign analytics
- Ensure brand consistency across all materials and channels
Required Knowledge, Skills, and Abilities:
- Strong marketing execution and project management experience
- Experience with social media, campaigns, and events
- Strong communication and cross-functional coordination skills
- CRM familiarity (Salesforce preferred)
- Highly organized with strong follow-through
- Analytical mindset with ability to track performance
- Ability to work onsite and travel periodically for field/event work
Education and/or Required Licenses:
- Bachelor’s degree preferred
- 5–8 years of relevant experience
Success Metrics (KPIs):
- Campaign execution timeliness
- Social media engagement growth
- Event-generated leads
- Lead response and follow-up coordination
- CRM data accuracy and reporting
- Sales team alignment and support effectiveness
ElDorado National California Inc. (ENC) is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected class under applicable federal, state, and local laws. We are committed to fostering a diverse and inclusive workplace where all employees feel valued and respected.
ENC takes affirmative action to employ and advance employment opportunities for minorities, women, protected veterans, and individuals with disabilities. We actively encourage qualified candidates from all backgrounds to apply and join our team.
ENC is also committed to ensuring that individuals with disabilities have equal access to opportunities. If you require a reasonable accommodation to complete the application process, please contact HR Department for assistance.
In accordance with California's wage transparency law (Senate Bill 1162), we are committed to pay equity and transparency. The salary range reflected on the job positing is our good faith estimate of what we expect to pay for this role at the time of posting. While we do not typically hire at the top of the salary range, initial offers are based on the candidate’s qualifications and experience, with opportunities for growth and increases over time.
The hiring range for this position is $115,000.00 to $135,000.00 per year.
ENC takes affirmative action to employ and advance employment opportunities for minorities, women, protected veterans, and individuals with disabilities. We actively encourage qualified candidates from all backgrounds to apply and join our team.
ENC is also committed to ensuring that individuals with disabilities have equal access to opportunities. If you require a reasonable accommodation to complete the application process, please contact HR Department for assistance.
In accordance with California's wage transparency law (Senate Bill 1162), we are committed to pay equity and transparency. The salary range reflected on the job positing is our good faith estimate of what we expect to pay for this role at the time of posting. While we do not typically hire at the top of the salary range, initial offers are based on the candidate’s qualifications and experience, with opportunities for growth and increases over time.
The hiring range for this position is $115,000.00 to $135,000.00 per year.
Salary : $115,000 - $135,000