What are the responsibilities and job description for the Email Marketing Specialist, Account Executive position at ektello?
DETAILS
This position will work on-site in Miami, Florida
Position Summary
In this position, you will oversee the overall Pre-Cruise Guest Experience, inclusive of the communication of revenue-generating Onboard Revenue and Ashore Products, as well as critical non-revenue, need-to-know information for guests ahead of their voyage.
Under the direction of the Manager, Pre-Cruise Marketing, you will work closely with CRM, Creative Services, Onboard Marketing, Expeditions, Shore Excursions, Onboard Revenue, and more to develop Email, Direct Mail, and other One-to-One marketing campaigns targeted to guests ahead of their voyage.
Essential Duties And Responsibilities
- 6-month W2 contract with HIGH chance to extend
- 40-hours a week
- M-Th Onsite, Fridays remote
- Benefit Options Included
This position will work on-site in Miami, Florida
Position Summary
In this position, you will oversee the overall Pre-Cruise Guest Experience, inclusive of the communication of revenue-generating Onboard Revenue and Ashore Products, as well as critical non-revenue, need-to-know information for guests ahead of their voyage.
Under the direction of the Manager, Pre-Cruise Marketing, you will work closely with CRM, Creative Services, Onboard Marketing, Expeditions, Shore Excursions, Onboard Revenue, and more to develop Email, Direct Mail, and other One-to-One marketing campaigns targeted to guests ahead of their voyage.
Essential Duties And Responsibilities
- Partners with Creative Services and CRM team to brief new consumer email campaigns as a part of the pre-cruise guest journey.
- Works closely with Digital and IT to support creative needs of Operational and Transaction pre-cruise communication, ensuring continuity across the full guest journey.
- Briefs, QAs, and reports on Ad-hoc and Automated Pre-Cruise emails.
- Develops detailed timelines and documentation to ensure all stakeholders are aware of go-live dates of project and enhancements.
- Tracks the progress with the Creative Project Management team and CRM team to ensure that deadlines and approval milestones are met.
- Ensures the accuracy of all pre-cruise communication by being up to date on all pre-cruise product details by destination and voyage type.
- Organizes related strategic documents and campaign assets in a shared drive.
- Facilitates the development of presentations to executive leaders.
- Familiar with Email Service Providers such as Salesforce/ExactTarget, CheetahMail, etc.) Bachelor’s degree in marketing, Advertising, or related field experience.
- Minimum of 2-3 years’ experience working in marketing, communications, or guest-centric role.
- Self-starter with excellent written and verbal communication skills.
- Strong organizational and presentation skills.
- Detailed oriented.
- Ability to multi-task and be flexible in a fast-paced environment.
- Proficient in Microsoft Office