eCommerce Marketing Operations Manager

eCommerce Marketing Operations Manager

** W2 contract, min of 12 months ** ONSITE Plano, TX ** Target W2 $55-65/hr

Creative & Campaign Management:

Website Optimization

• Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
• Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
• Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.

Product Launches & Campaigns:

• Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.
• Develop and implement comprehensive tracking systems for all marketing campaigns.
• Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
• Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.

Data-Driven Decision Making:

• Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
• Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.

Collaboration:

• Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
• Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
• Ensure regular communication of project status, risks, and opportunities to all stakeholders.

QUALIFICATIONS

• Top skills: Process Improvement, Agile, Quality Assurance
• 7 years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
• Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Experience working with marketing to drive eCommerce merchandising and sales.
• Strong eCommerce experience required.
• Preferred experience in large retail eCommerce organizations.
• Proficiency in ecommerce platforms, data analytics tools, and CRM software.
• Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.
• Bachelors degree in Marketing, Communications, or related field, preferred.