Content Strategist

Job Title: Content Strategist (Part-Time | 30 Hours/Week)

Pay Rate: $60/hr

Hybrid on-site in NYC

4-month contract with potential to extend

Job Summary

We are seeking an experienced Content Strategist to lead the development and optimization of digital content that enhances the online experience for a diverse audience, including consumers, professionals, and internal stakeholders. In this role, you will create digital-first content strategies, collaborate with cross-functional teams, and use data-driven insights to improve engagement, accessibility, and overall user experience. The ideal candidate is equally comfortable developing high-level content strategies and crafting compelling, user-centered copy that supports business objectives.

Schedule: Part-Time (30 hours/week), Monday–Thursday

Key Responsibilities

• Develop and execute digital-first content strategies that support organizational goals and enhance the user experience across web properties.
• Create, update, and optimize website content to ensure it is clear, engaging, accessible, and user-focused.
• Partner with marketing, communications, product, design, and development teams to build seamless user journeys across new and existing digital experiences.
• Write and edit high-quality content, including messaging frameworks, headlines, body copy, microcopy, and calls-to-action.
• Lead and support content testing initiatives, including A/B testing and content experiments, to improve engagement and usability.
• Analyze qualitative and quantitative data, user research, and web analytics to inform content strategy and continuous optimization.
• Apply SEO best practices, accessibility standards, content governance principles, and UX writing techniques to maximize discoverability and user satisfaction.
• Establish and maintain content standards, governance processes, and best practices across digital channels.
• Manage multiple projects simultaneously while maintaining high-quality deliverables and meeting deadlines.
  
  

Required Qualifications

• 5–7 years of experience in content strategy, content design, UX writing, digital content creation, or a related field.
• Experience developing content strategies that align business objectives with user needs and digital experiences.
• Strong ability to work independently, manage complex projects, and balance strategic planning with hands-on content creation.
• Experience using analytics, user research, and content performance data to guide decision-making.
• Strong understanding of SEO best practices, UX writing principles, accessibility standards (WCAG), and content governance.
• Exceptional writing, editing, and verbal communication skills with the ability to tailor messaging for multiple audiences.
• Understanding of user-centered design principles and the role of content in improving digital experiences.
• Experience collaborating with cross-functional teams, including designers, developers, marketers, product managers, and subject matter experts.
• Excellent organizational skills with the ability to prioritize multiple initiatives in a fast-paced environment.
• High school diploma or GED.
  
  

Preferred Qualifications

• Bachelor's degree in Communications, English, Journalism, Marketing, Digital Media, UX, or a related field.
• Experience working within the healthcare, life sciences, or nonprofit sectors.
• Familiarity with content management systems (CMS), digital publishing platforms, and enterprise web environments.
• Experience supporting large-scale website redesigns or digital transformation initiatives.
• Knowledge of content experimentation, optimization strategies, and modern content design methodologies.
  
  

Preferred Skills

• Digital content strategy
• UX writing and content design
• SEO optimization
• Accessibility (WCAG)
• A/B testing and content experimentation
• Web analytics and performance measurement
• User research and customer journey mapping
• Cross-functional collaboration
• Content governance
• Project management and prioritization
  
  

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