Brand Manager

Company Description

EHOB, Inc., established in 1985 and headquartered in Indianapolis, Indiana, is a leader in pressure injury prevention solutions. With a focus on producing simple, clinically-proven, and cost-effective products, EHOB is dedicated to improving patient care. Its product portfolio, including Support Surfaces, Heel Protectors, and Turning and Repositioning solutions, supports healthcare providers in prioritizing patient outcomes and satisfaction. Collaborating closely with healthcare facilities, EHOB customizes solutions to meet individual needs and deliver protection across various care settings. As a 2020 IndyStar Top Workplace Recipient, EHOB values teamwork and innovation to "do it better together."

Role Description

This is a full-time on-site role for a Brand Manager at EHOB, located in Indianapolis, IN. An EHOB Brand Manager develops and implements brand strategies to drive sales and market positioning. This includes creating marketing plans, analyzing market data, collaborating with cross functional teams, and ensuring a subject matter expect (SME) level of understanding of our products, competitive products, and opportunities within the marketplace is maintained. 

Essential Duties & Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Subject Matter Expert (SME): Maintain a SME level of understanding on EHOB brand identity, competitive products, and opportunities within the marketplace

Strategy and planning: Develop annual marketing plans, launch new products, and create tactical plans for customer engagement.

Marketing and execution: Oversee the development and execution of marketing campaigns across various channels, such as digital, print, tradeshow, and social media.

Financial management: Support the annual marketing budget, allocate funds strategically, and track spending against targets.

Market analysis: Conduct market research, analyze customer insights, and monitor competitor activities to identify opportunities and threats.

Cross-functional collaboration: Work with teams like sales, clinical, and product development to ensure brand strategy alignment.

Stakeholder engagement: Build relationships with key opinion leaders, healthcare professionals, advocacy groups, and other external partners.

Compliance: Ensure all marketing activities and materials comply with company policies and external regulations

Metrics: Perform detailed analysis and reporting of key metrics for future recommendations and enhancements based on analysis 

Testing: Plan and lead ongoing marketing test requests with Product Development

Travel: Maintain the ability to domestically travel 10% of the time 

Other: Perform special projects and analysis as appropriate for the position and other duties as assigned

Qualifications:

Education and/or Experience

• Bachelor’s degree in relevant field: Marketing, Sales, Communications, Science
• MBA preferred but not required
• 2-5 years of experience in marketing or brand management 

Other Skills

• Language skills: Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public group, and/or boards of directors.
• Mathematical skills: Ability to work with mathematical concepts.
• Reasoning: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of information.
• Computer skills: Knowledge of Microsoft Office Suite

Competencies

• Communication: Effectively communicate to internal and external business partners by sharing expertise to encourage accomplishment of shared business goals. 
• Teamwork and Collaboration: Actively support and collaborate with peers and team members to contribute to overall company success. 
• Knowledge: Display knowledge of department, applicable products, services and business objectives. Demonstrate a continuous learning mindset through continued professional and personal development. 
• Accountability: Follow through with tasks and responsibilities in an appropriate and timely manner. 
• Work Quality: Produces results, meets goals, and provides services that meets or exceeds EHOB’s standards. 
• Adaptability: Readily and effectively adapts way of working, thinking and acting in response to changing workplace conditions, targets or goals. 
• Strategic Thinking: Demonstrate ability to understand a situation or obstacle from all perspectives.
• EHOB Ambassador: Reflect EHOB’s mission, vision and values.