Senior Marketing Manager- Eat Brand

Eat Brands Senior Marketing Manager – Roles & Responsibilities

Role Overview:

The Senior Marketing Manager leads the development and execution of brand, digital, and field marketing initiatives. This role bridges strategy and execution—driving key programs, managing cross-functional coordination, and ensuring brand consistency across all channels—while maintaining a hands-on approach in day-to-day marketing operations.

Salary:

Starting at $75,000 annually (based on experience and qualifications).

Core Responsibilities:

1. Campaign & Program Management

• Lead the planning and execution of regional marketing campaigns.
• Manage timelines, creative briefs, and cross-functional alignment with Operations, Supply Chain, and Finance.
• Track campaign performance and provide insights to leadership for optimization.

2. Brand Management & Creative Oversight

• Ensure all marketing materials follow brand standards, visual identity, and tone guidelines.
• Review and refine creative assets before Director-level approval.
• Maintain the brand asset library and support franchisees with approved materials.

3. Digital & Social Media Execution

• Oversee day-to-day digital marketing activities including social content calendars, email marketing, and paid media coordination.
• Partner with agencies or internal teams to optimize digital performance.
• Monitor analytics and report trends.

4. Field Marketing & Franchise Support

• Provide guidance on approved marketing tactics and ensure compliance with brand standards.

5. Product Launch Support

• Coordinate marketing components of new product introductions.
• Work with culinary and operations teams to ensure accurate communication, training materials, and promotional assets.
• Manage timelines and deliverables for launch readiness.

6. Budget Tracking & Vendor Coordination

• Manage project-level budgets and track spend against approved allocations.
• Coordinate with vendors, agencies, and printers to ensure timely delivery of assets.
• Provide budget updates and recommendations to the Director of Marketing.

7. Reporting & Insights

• Compile weekly and monthly marketing performance reports.
• Analyze sales trends, campaign results, and guest behavior to identify opportunities.
• Present insights and recommendations to the Director of Marketing.

8. Team Leadership & Cross-Functional Collaboration

• Mentor junior marketing coordinators or specialists.
• Collaborate with Operations, Training, Supply Chain, and IT to ensure alignment on marketing initiatives.
• Represent the marketing department in cross-functional meetings when delegated.