(Remote) Performance Marketing Manager Affiliate

Key Responsibilities

• Manage a multi-million dollar annual budget, with an abject focus on improving profitability and end to end funnel output.
• Launch and own eFinancial’s affiliate call program, achieving profitability in months while scaling budget.
• Monitor daily, weekly, and monthly lead volume and performance and take corresponding actions to communicate changes to affiliates and remediate any performance issues in real time as they arise
• Support channel administration, including weekly and monthly planning and affiliate mix optimization
• Issue monthly insertion orders (IOs), reconcile lead volume against caps, manage billing to agreed upon payout rates, and process invoices; ensure accurate pricing for each vendor in all internal reporting systems
• Support management of Active Prospect Lead Conduit, including rejection logic for lead sources and working with Vericity’s machine learning team to create dynamic bidding based on zip, age, product, etc.
• Implement new features to the affiliate call and data programs to optimize partnerships, including agent availability posts and script improvements
• Own Vericity’s Invoca instance, and drive implementation across affiliate calls and other verticals
• Onboard new vendors including contracting, compliance vetting, systems set up, tracking, testing, etc. through OneTrust.
• Facilitate the tracking of affiliate creative and messaging under compliance protocols laid out with legal.
• Monitor long-range affiliate performance, analyze trends and data, identify areas of improvement, and recommend ways to maximize affiliate KPIs as part of a larger direct response marketing portfolio
• Develop relationships with affiliates to build new campaigns, exchange performance feedback on existing campaigns, and drive a high standard of performance
• Partner with Marketing Analytics team to ensure accurate tracking and to implement expanded performance reporting and dashboards; troubleshoot issues with affiliate-facing reporting
• Contribute to ongoing analysis and test ideation to rapidly test and improve funnel performance
• Support relationships with data sale partners and monetization opportunities
  
  

Qualifications

• 5-7 years of experience in performance marketing for a direct-to-consumer, customer acquisition-driven business; experience in online lead generation or within an affiliate marketing agency a plus.
• Experience managing multiple million dollar budgets is a must.
• Working knowledge of affiliate tracking software, e.g.,Active Prosepect, Invoca, Everflow, Cake, TUNE, etc.
• Solid understanding of digital affiliate lead acquisition channels including email, display, and paid social
• Excellent verbal and written communication skills with ability to prepare business reviews for management that contain clear and compelling results and recommendations
• Strong aptitude in data analysis, using Excel or Tableau to evaluate campaign performance and present results in a clear and logical manner, and glean insights for continuous growth and improvement
• Strong project management skills and ability to organize and manage concurrent projects/workstreams
• Ability to prioritize highest-impact work and thrive in a fast-paced, entrepreneurial, and results-driven environment
• A curious mindset which is constantly asking “why” and “so what” to improve performance and identify new opportunities.
  
  

Skills

• Proven ability to lead cross-functional teams and manage complex projects to drive improved margin and revenue numbers that impact year end financial goals.
• Strong analytical and problem-solving abilities to interpret data and make informed decisions.
  
  

Compensation & Benefits

We believe in taking care of our employees and their families. We offer a comprehensive benefits package designed to support your health, well-being, and financial future. Here’s a look at what we provide:

• Salary Range: $110,245 - $142,670
• Medical Insurance: Choose from a variety of plans to fit your healthcare needs.
• Dental Insurance: Coverage for preventive, basic, and major dental services.
• Employer-Paid Vision: Comprehensive eye care coverage at no cost to you.
• Employer-Paid Basic Life and AD&D Insurance: Peace of mind and additional protection.
• Employer-Paid Short-Term and Long-Term Disability Insurance: Financial support in case of illness or injury.
• 401(k) Plan: Save for your future with a company match to help you grow your retirement savings.
• PTO and Sick Time accrue each pay period: Take time off when you need it
• Annual Bonus Program: Performance-based bonus to reward your hard work.
  
  

EEOC/Other: eFinancial/Fidelity Life Association is an equal opportunity employer and supports a diverse workplace. As an eFinancial/Fidelity Life employee, you will be eligible for Medical and Dental Insurance, Health Savings Accounts, Flexible Spending Accounts (Health, Dependent Care & Transit), Vision Care, 401(K), Short-term and Long-term Disability, Life and AD&D coverages.