What are the responsibilities and job description for the Assistant Director, Communication and Marketing Job at Effie in Cambridge position at Effie?

Job Summary

The Assistant Director, Communications and Marketing at the Center for Public Leadership (CPL) helps drive the development and operationalization of the center's communications and marketing strategies, effectively promoting CPL's scholarship, students, and programs. The assistant director plays a leading role as content strategist and marketer, helping identify and reach key stakeholders and audiences within the Harvard community (such as current students and alumni) and in the public sphere (such as leading scholars and public leaders across the government, business, and non-profit sectors). The assistant director is responsible for the development, production, and dissemination of digital and print content and collateral that grows CPL's reach, promotes CPL programming, and elevates CPL scholarship.

Position Description

Working in an energetic and fast-paced team, the assistant director provides communications and marketing leadership across a range of functions :

Strategic Communications

Develop and execute proactive data-driven communications and marketing strategies that effectively highlight CPL's scholarship, expand access to public leadership curricular material, and enhance the CPL brand.
Oversee the production of all CPL-branded materials, including newsletters, social media, and print materials, ensuring they accurately reflect CPL's work and mission and elevate CPL's faculty, students, alumni, and other community members.
Provide guidance and support in the development of robust online and print content for CPL resident affiliated faculty and faculty-led programs. Advise faculty programs on effective leveraging of communications tools to identify and reach target audiences.
Manage CPL's website, ensuring it effectively reaches CPL's key stakeholders, including through regular updates with compelling content.
Support CPL's donor engagement efforts through creation of compelling stewardship materials that spotlight CPL's people and programs.
Manage budgetary activities, such as digital advertising and vendor budgets.
Serve as the operational liaison between CPL and the Office of Communications and Public Affairs (OCPA) to ensure CPL strategy and best practices align with school priorities.
Manage communications unit, overseeing relevant staff as well as outside communications vendors (such as designers and copy editors).
Support the director of engagement and external relations in building and maintaining strong relationships with media outlets and journalists to enhance CPL's visibility, proactively pitching stories and promoting the work of CPL faculty, students, alumni, and initiatives to secure media coverage and amplify the center's impact.

Content Strategy

Identify CPL's key audiences and develop targeted strategies to effectively engage them, incorporating measurable metrics to assess and enhance the center's impact and outreach efforts.

Through creation of targeted communications and marketing, assist with and oversee the expansion of CPL's reach beyond the Kennedy School and Harvard communities.

Lead proactive content creation across digital and print platforms, including CPL's website and social media, to effectively market CPL's events, research, fellowships, and programs.

Lead the creation of and assist in managing a center-wide content calendar.

Marketing

In coordination with HKS admissions and other relevant stakeholders, promote CPL fellowship programs and support efforts to ensure CPL fellowships programs draw high-caliber, high-potential emerging leaders.

Lead the creation of CPL print and digital promotional materials, such as one-pagers and brochures, that promote and market opportunities at CPL for students, public leaders, and scholars.

Manage the process of producing CPL-branded items and swag, ensuring compliance with school and university trademark guidelines.

Lead efforts to ensure consistency of CPL branding, including working across the school to align CPL branding with school-wide guidelines.

Other duties as assigned.

Basic Qualifications

Bachelor's degree and at least 7 years of relevant professional experience in the fields of communications, public relations, and / or marketing.

Additional Qualifications and Skills

Management experience preferred.

Demonstrated marketing experience, including effectively identifying and reaching target audiences.

Strategic mindset and ability to develop and operationalize communications strategies.

Strong written and verbal communications skills and the ability to translate complex issues and topics into readable, compelling content.

Proven story-telling ability across multiple platforms.

Experience devising marketing and sales strategies based on market and audience data and analysis, using multiple channels / strategies for reaching target audiences (preferably in higher education).

Proven ability to coordinate projects, establish priorities among multiple stakeholders, meet tight deadlines, and multi-task.

Sophisticated interpersonal and relationship management skills.

Experience with : Adobe Creative Cloud and CMS platforms.

Understanding of SEO and SERP strongly preferred.

Additional Information

This position is a fully benefits-eligible term appointment ending one year from date of hire, with possibility of renewal.

This is a hybrid position based on our campus in Cambridge, MA. As a campus-based institution, we place a high value on the in-person experience, cross-team collaboration, and strong community building in order to create a vibrant campus for our students, faculty, staff, and research fellows. The position is required to work in-person on campus a minimum of three days per week during the academic year. Specific days and schedule will be determined between you and your manager. The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

Salary Range : $76,400 - $130,000

Note : Starting salaries typically fall in the lower half of the salary range; however, they are ultimately determined by the scope of the position, the candidate's relevant experience, and internal equity.

Benefits

We invite you to visit Harvard's Total Rewards website ( ) to learn more about our outstanding benefits package, which may include :

Paid Time Off : 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative / professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December / January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary caregivers.

Health and Welfare : Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.

Work / Life and Wellness : Child and elder / adult care resources including on-campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.

Retirement : University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.

Tuition Assistance Program : Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.

Tuition Reimbursement : Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.

Professional Development : Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.

Commuting and Transportation : Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.

Harvard Facilities Access, Discounts and Perks : Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Work Format : Hybrid (partially on-site, partially remote)

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard Kennedy School's Mission and Commitment to Diversity, Equity, and Anti-Racism

At Harvard Kennedy School, fostering a diverse and inclusive community where everyone feels they belong is a matter of basic fairness consistent with our core values as an institution. It is also essential to our mission of improving public policy and leadership—because recruiting the best people and creating an environment where they can thrive make us better at what we do, because we learn more from people with different perspectives, and because we work in diverse groups and serve diverse societies. Learn more about Harvard Kennedy School's commitment to Diversity Equity, and Anti-Racism.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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Salary : $76,400 - $130,000

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