What are the responsibilities and job description for the Digital Designer position at EF Educational Tours?
EF Educational Tours is seeking a passionate, digital-first Mid–Senior Level Digital Designer to join our Boston-based marketing team. In this role, you’ll help shape the future of how teachers and students engage with our brand online—crafting experiential, emotionally resonant digital design that inspires educators to show their students the world.
As a key member of our in-house creative team, you’ll collaborate with other designers, writers, videographers, developers, social strategists, and marketers to elevate our digital ecosystem: from our website and email design systems to landing pages, interactive experiences, and multi-platform campaigns. Your work will guide educators through their decision-making journey, spark student excitement, and help bring travel-based immersive learning to life in meaningful, industry-leading ways.
Please note: Applications without online portfolios will not be considered.
The Opportunity
At EF Educational Tours, we come to work in a modern, energizing environment surrounded by passionate people who believe that cultural exchange can change lives. We’re united by a mission to open the world through education, and we get to see the impact of our work every time a teacher leads a student group abroad. We think that’s a pretty rewarding way to spend our days.
What You’ll Do
Digital Design & Creative Development
Concept, design, and produce high-impact digital assets across key channels—including websites, landing pages, design systems, email templates, digital ad campaigns, social content, and presentation experiences—while creating thoughtful motion design and micro-interactions that enhance usability and storytelling, and applying (and evolving) our brand guidelines to build cohesive, scalable digital experiences across our marketing ecosystem.
Experience Design & System Thinking
Help evolve our digital interface patterns, component libraries, and email design system to ensure consistency, accessibility, and long-term scalability, partnering closely with UX, product, and development teams to bring designs to life in a polished, user-centered way.
Creative Concepting & Collaboration
Brainstorm and execute digital-led campaign concepts that emotionally resonate with educators and engage student travelers, working cross-functionally with writers, videographers, social experts, strategists, and business partners to ensure every visual moment feels cohesive, modern, and on-brand.
Brand Stewardship
Strengthen and evolve the EF Educational Tours digital visual identity across platforms by exploring new approaches to layout, typography, motion, and interaction that push the brand forward in fresh, modern, and culturally relevant ways.
Strategic Partnership & Problem-Solving
Work with marketing, product, and sales teams to understand goals and design digital solutions that drive engagement, enrollment, and long-term customer confidence. Identify opportunities to improve digital experiences and advocate for user-centered design decisions.
Production & File Management
Prepare clean, ready-to-build files and components for development implementation. Maintain digital asset libraries, design systems, and documentation to ensure quality and continuity across touchpoints.
Research & Inspiration
Stay up to date with digital design trends, UX best practices, emerging technology, and youth culture to keep EF’s creative modern, effective, and inspiring.
The Ideal Candidate Will Have
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In Addition, You Can Expect
EF Educational Tours teams up with educators to take students beyond the classroom on immersive international travel programs. We deliver educational experiences powered by a proven learning method that’s designed to build essential skills, like curiosity and communication. Our tours are where learning meets life—they give students firsthand experience of the world and unlock the type of personal growth that prepares them for their futures.
About EF Education First
Some companies are in the Business of Technology.
Others are in the Business of Finance….Sports…Or Soft Drinks.
At EF, we're in a different kind of Business.
One that's a little less tangible, and a lot more important.
Because our Business, what we make, makes everything else possible.
We're in the Business of Understanding.
Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.
As a key member of our in-house creative team, you’ll collaborate with other designers, writers, videographers, developers, social strategists, and marketers to elevate our digital ecosystem: from our website and email design systems to landing pages, interactive experiences, and multi-platform campaigns. Your work will guide educators through their decision-making journey, spark student excitement, and help bring travel-based immersive learning to life in meaningful, industry-leading ways.
Please note: Applications without online portfolios will not be considered.
The Opportunity
At EF Educational Tours, we come to work in a modern, energizing environment surrounded by passionate people who believe that cultural exchange can change lives. We’re united by a mission to open the world through education, and we get to see the impact of our work every time a teacher leads a student group abroad. We think that’s a pretty rewarding way to spend our days.
What You’ll Do
Digital Design & Creative Development
Concept, design, and produce high-impact digital assets across key channels—including websites, landing pages, design systems, email templates, digital ad campaigns, social content, and presentation experiences—while creating thoughtful motion design and micro-interactions that enhance usability and storytelling, and applying (and evolving) our brand guidelines to build cohesive, scalable digital experiences across our marketing ecosystem.
Experience Design & System Thinking
Help evolve our digital interface patterns, component libraries, and email design system to ensure consistency, accessibility, and long-term scalability, partnering closely with UX, product, and development teams to bring designs to life in a polished, user-centered way.
Creative Concepting & Collaboration
Brainstorm and execute digital-led campaign concepts that emotionally resonate with educators and engage student travelers, working cross-functionally with writers, videographers, social experts, strategists, and business partners to ensure every visual moment feels cohesive, modern, and on-brand.
Brand Stewardship
Strengthen and evolve the EF Educational Tours digital visual identity across platforms by exploring new approaches to layout, typography, motion, and interaction that push the brand forward in fresh, modern, and culturally relevant ways.
Strategic Partnership & Problem-Solving
Work with marketing, product, and sales teams to understand goals and design digital solutions that drive engagement, enrollment, and long-term customer confidence. Identify opportunities to improve digital experiences and advocate for user-centered design decisions.
Production & File Management
Prepare clean, ready-to-build files and components for development implementation. Maintain digital asset libraries, design systems, and documentation to ensure quality and continuity across touchpoints.
Research & Inspiration
Stay up to date with digital design trends, UX best practices, emerging technology, and youth culture to keep EF’s creative modern, effective, and inspiring.
The Ideal Candidate Will Have
- 2–5 years of professional digital design experience
- Expertise in Adobe Creative Suite and Figma (design systems, prototyping, component libraries)
- A strong portfolio demonstrating brand-level digital thinking, visual systems, and multi-channel campaign work.
- Experience designing for responsive websites, landing pages, email systems, and digital advertising.
- Understanding of UX/UI principles, accessibility best practices, and performance-minded design.
- Strong visual storytelling and conceptual thinking skills
- Comfort iterating in a fast-paced environment with shifting priorities.
- Excellent attention to detail and organization.
- A collaborative, optimistic, problem-solving mindset.
- Ability to take ownership of projects and contribute fresh, inventive ideas.
- Experience working in a digital-forward, entrepreneurial environment.
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In Addition, You Can Expect
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- Exciting business travel opportunities
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run resource groups
- Robust Employee Assistance Program
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
- Discounts at local venues and businesses
- Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
- Compensation for this role is $85,000–$100,000 based on experience
EF Educational Tours teams up with educators to take students beyond the classroom on immersive international travel programs. We deliver educational experiences powered by a proven learning method that’s designed to build essential skills, like curiosity and communication. Our tours are where learning meets life—they give students firsthand experience of the world and unlock the type of personal growth that prepares them for their futures.
About EF Education First
Some companies are in the Business of Technology.
Others are in the Business of Finance….Sports…Or Soft Drinks.
At EF, we're in a different kind of Business.
One that's a little less tangible, and a lot more important.
Because our Business, what we make, makes everything else possible.
We're in the Business of Understanding.
Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.
Salary : $85,000 - $100,000