What are the responsibilities and job description for the Senior Channel Manager position at Edward Jones?
This job posting is anticipated to remain open for 30 days, from 16-Apr-2025. The posting may close early due to the volume of applicants.
Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
Are you an omni-channel marketing expert? Do you like targeting and reaching specific audiences and developing personalized omnichannel journeys that engage and inspire? Do you like diving deep into measures and analytics to improve and optimize the omnichannel journey? If so, Edward Jones has multiple openings that might be right for you.
Edward Jones Growth Marketing is accountable for effectively and seamlessly guiding prospects and clients into starting, building, and maintaining deep, personal relationships with financial advisors. You will develop strategies to reach target audiences and then develops the go-to-market plan to activate personalized experiences across the full funnel client and prospect journey, including activating through our 20,000 Financial Advisors and their branch teams.
Our Senior Channel Managers are responsible for leading strategy and activation of Edward Jones' most impactful marketing channels and touchpoints that drive prospects to connect with and clients to deeply engage with their financial advisors.
What you'll do…
We currently have multiple Senior Marketing Channel Manager positions available, focused on the following areas...
Workplace
In this role, you'll be directly focused on the omni-channel needs of our emerging Workplace business segment. focusing on channels needed to acquire and serve both the business owners and plan participants including, but not limited to paid, owned and direct channels, search and social at the national, regional and local levels.
Owned Digital Channels Advancement
In this role, you'll be responsible for the evolution and advancement of our owned digital channels. These channels, that include email and our public websites, are critical communication vehicles for millions of clients and prospects who engage with Edward Jones. The role requires a unique blend of channel expertise, technical acumen, foresight into channel trends, and executional abilities to deliver personalized, omni-channel experiences.
Marketing Hub Lead
In this role, you'll be responsible for leading the day-to-day experience and future vision of a key marketing channel that our over 15,000 branch teams use daily, the Marketing Hub. The role requires a unique blend of through-channel marketing expertise, technical acumen, foresight into channel trends, and executional abilities to deliver personalized, data-driven omni-channel experiences for our many unique branch teams. A key part of this role is the ability to deeply understand financial advisor and branch team needs and use that information to drive innovation, enhancements and advocate for their needs with other key stakeholders.
Owned Digital Channel (Core Prospect Segment)
This Senior Channel Manager role will focus on the omni-channel needs of our US Core Prospect Business Segment with a particular focus on personalized experiences on our public website, edwardjones.com. This role will measure and analyze data to test and optimize omni-channel strategies aligned with Core Prospect business objectives.
Paid Media Activation
In this role, you'll be responsible for the activation and optimization of omnichannel paid media strategies and channels to drive acquisition and engagement among core prospects. This role requires a deep understanding of both creative and channel best practices, media performance, audience segmentation and personalization strategies.
Edward Jones Growth Marketing is accountable for effectively and seamlessly guiding prospects and clients into starting, building, and maintaining deep, personal relationships with financial advisors. You will develop strategies to reach target audiences and then develops the go-to-market plan to activate personalized experiences across the full funnel client and prospect journey, including activating through our 20,000 Financial Advisors and their branch teams.
Our Senior Channel Managers are responsible for leading strategy and activation of Edward Jones' most impactful marketing channels and touchpoints that drive prospects to connect with and clients to deeply engage with their financial advisors.
What you'll do…
- Lead multi-location marketing channel strategy, activation and management - Lead strategy and optimization of marketing program and alignment of channels across the full funnel journey such as Paid Media, Organic Media, Search, Social, public website, digital tools and branch activated channels partnering across the firm to deliver on marketing strategies and firm revenue goals.
- Support Go-To-Market Strategies - Lead the firm in all direct-to-consumer and branch marketing channel-related guidance including social media, programmatic display, connected TV, owned digital and journey orchestration tools (ie Facebook, SalesForce or Adobe). Provide marketing consultation and education to various internal collaborators and deliver performance and insights aligned to the firm revenue goals.
- Personalization and Targeting –Responsible for overseeing delivery of value across multiple channels, coordinating across multiple areas. Use data to discover and optimize audience selection and to test experiences with target audiences.
- Measurement, Analytics and Optimization –. Leverage external data sources and user behavior to derive marketing insights and make recommendations to improve performance across the full marketing funnel. Supports development of the marketing analytics dashboards, MMM/MTA models and optimization strategy.
We currently have multiple Senior Marketing Channel Manager positions available, focused on the following areas...
Workplace
In this role, you'll be directly focused on the omni-channel needs of our emerging Workplace business segment
Owned Digital Channels Advancement
In this role, you'll be responsible for the evolution and advancement of our owned digital channels. These channels, that include email and our public websites, are critical communication vehicles for millions of clients and prospects who engage with Edward Jones. The role requires a unique blend of channel expertise, technical acumen, foresight into channel trends, and executional abilities to deliver personalized, omni-channel experiences.
Marketing Hub Lead
In this role, you'll be responsible for leading the day-to-day experience and future vision of a key marketing channel that our over 15,000 branch teams use daily, the Marketing Hub. The role requires a unique blend of through-channel marketing expertise, technical acumen, foresight into channel trends, and executional abilities to deliver personalized, data-driven omni-channel experiences for our many unique branch teams. A key part of this role is the ability to deeply understand financial advisor and branch team needs and use that information to drive innovation, enhancements and advocate for their needs with other key stakeholders.
Owned Digital Channel (Core Prospect Segment)
This Senior Channel Manager role will focus on the omni-channel needs of our US Core Prospect Business Segment with a particular focus on personalized experiences on our public website, edwardjones.com. This role will measure and analyze data to test and optimize omni-channel strategies aligned with Core Prospect business objectives.
Paid Media Activation
In this role, you'll be responsible for the activation and optimization of omnichannel paid media strategies and channels to drive acquisition and engagement among core prospects. This role requires a deep understanding of both creative and channel best practices, media performance, audience segmentation and personalization strategies.
What you'll need…
- Marketing experience in the financial services industry with specific experience in direct-to-consumer touchpoints that drove measurable financial results. Experience working in a centralized marketing function to provide local marketing support/guidance to multi-retail or multi-franchise organizations also a plus.
- Experience with segmenting and personalizing digital touchpoints through tools like Salesforce, Adobe and more.
- Bachelor's degree with a concentration in communication, marketing, journalism, web development or information management preferred or related/equivalent work experience.
- 10 years of experience in communication, marketing, journalism with at least 5 years of experience with digital and other marketing channels including social media, web or intranet development, user centered design, paid media, direct marketing and/or project management or comparable experience.
- Analytics mindset with numerical aptitude. Proven knowledge of marketing reporting, analysis and strategy and relevant tools.
At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf.