Digital Marketing Producer

Job Details

Description

Job Summary:

This position is responsible for creating engaging social media and digital marketing content that showcases our Credit Union's commitment to education and community involvement to drive increased followers on digital platforms. This position interfaces regularly with the SVP of Marketing and Strategic Partnerships, Director of Marketing and Communications, and Senior Manager of Advertising and Communications in the development of brand and marketing strategies with particular emphasis in driving expanded awareness of EdFed via digital platforms.

Duties & Responsibilities

• Proactively sources new digital content to publish on EdFed’s social media platforms that aligns with our Credit Union’s goals and objectives.
• Drives strategic direction for streaming content and commercials; collaborates and supports senior leaders on scripting, storyboarding, and production.
• Develops contests and promotions to increase followers on social media to achieve established goals while providing Credit Union leadership with comprehensive reporting on social media analytics and trends.
• Publishes three to five new feature stories a week, with additional promotional content, financial tips, and announcements added on an ongoing basis.
• Monitors social media direct messages, postings, and user reviews via Facebook, Instagram, YouTube, X, TikTok, Google, and other internet sites to escalate feedback and formulate responses under the direction of the Senior Manager of Advertising and Communications.
• Directs the videography and photography of organizational events, including scholarship ceremonies, Annual Meetings, branch openings, employee milestones, and special celebrations.
• Serves as the Credit Union’s social media ambassador at various events, including promotional, community outreach, and business networking activities, to capture digital content, conduct interviews, and showcase our involvement. This includes evening and weekend assignments.
• Routinely reviews community events calendars and works with Credit Union leadership to identify opportunities for engagement and participation via social media content.
• Manages and schedules content using social media management tools, such as Social Pilot.
• Supervises student interns and provides direction to third-party vendors on creative direction for photography and video production.
• Works with Senior Manager of Advertising and Communications and IT leadership to regularly assess technology needs and ensures department resources remain up to date for business needs.
• Prepares quarterly social media optimization reports for senior management outlining digital engagement trends, opportunities, and strategic recommendations to calibrate digital tactics.
• Leverages Monday.com platform to post, route, and update departmental workflow.
• Attends social media conferences and educational workshops to continue to expand and calibrate social media strategy.
• Researches and analyzes the latest social media trends, best practices, and platform changes to optimize engagement and performance on the various social media platforms.
• Develop and maintain relationships with key educational leaders, community partners, and influencers.
• Performs other duties as assigned by management.
  
  

Skills And Abilities

• Must be a team player with ability to interact with all levels of staff within the Credit Union.
• Excellent written, verbal, and visual communication skills.
• Experience with social media management tools, such as Social Pilot.
• Proficiency in Canva or other graphic design tools.
• Experience with Adobe Creative Suite, particularly Premiere Pro, After Effects, and Photoshop.
• Advanced technical skills in Microsoft Office Suite.
• Ability to work independently and collaboratively as part of a team.
• Strong creative. Analytical, and problem-solving skills.
• Ability to adapt to changing priorities and deadlines.
• Strong organizational skills.
• Displays a professional, competent and enthusiastic behavior when representing the Credit Union.
• The team member is required to attend mandatory BSA training annually.