Manager, Marketing Technology

Are you an expert with technologies that support marketing data and behavior analytics collection? Do you think in terms of systems and see how tags, data pipelines, and marketing tools fit together? Then read below and apply for this Manager, Marketing Technology opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

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We are seeking a Manager, Marketing Technology to work under the direction of the Director of Marketing Technology & Analytics. Every day you’ll make a difference in the lives of others by owning and evolving our marketing technology stack, including Google Tag Manager (GTM), Google Analytics 4 (GA4), Optimizely, and our Customer Data Platform, Tealium. You will bridge marketing, engineering, and the web, ensuring that our data flows seamlessly across platforms to measure and optimize marketing and web performance effectively. These efforts are deployed to support effective marketing campaigns, improve user experience, and increase operational efficiency to support the ASU Charter.

Essential Duties:

• Own the MarTech Stack: Manage and optimize integrations between GTM, GA4, Optimizely, our data warehouse, and Tealium.
• Tagging & Tracking Implementation: Design and maintain robust event tracking and data layer specifications; work alongside our marketing team and agency partners to implement durable, forward-thinking, advertising technology solutions.
• Experimentation & Personalization: Partner with UX and Product teams to design, launch, and measure A/B and multivariate tests in Optimizely; ensure accurate experiment tracking and reporting.
• Data Activation: Use our CDP to activate customer segments across marketing and CRM tools (e.g., Google Ads, Meta, Salesforce).
• Governance & Documentation: Maintain a clear MarTech taxonomy, data dictionary, and change log for tracking and analytics.
• Cross-Functional Collaboration: Serve as the liaison between Marketing, Web, and UX teams to ensure smooth technical execution of campaigns and initiatives.
• Assume or coordinate other duties or projects as assigned or directed.

NOTE: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications:

• Evidence of a bachelor’s degree or higher in a related field.
• Extensive experience using Google Analytics 4 (GA4).
• Experience with Google Tag Manager or Tealium iQ; experience with interfacing with ad vendor APIs and server-side tag management is highly desired.
• Demonstrated familiarity with Optimizely or other A/B testing tools for A/B testing and personalization.
• Experience with Customer Data Platforms (Tealium, Hightouch, Growthloop) and data warehouse integrations.
• Evidence of strong understanding of SQL and data modeling concepts; experience with BigQuery or Redshift preferred.
• Demonstrated strong proficiency in JavaScript.
• Proven ability to successfully communicate and collaborate with key partners and stakeholders to identify requirements and solve problems.

NOTE: Please answer the following questions in your cover letter:

• Do you have experience using a tag management solution such as Google Tag Manager or Tealium iQ?
• How have you worked with a Customer Data Platform such as Tealium, Segment, or Hightouch?

Salary & Benefits:

$80,000 - $90,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required, along with the ability to clearly communicate in English to perform essential duties.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Apply before midnight Arizona time: Monday, December 8, 2025