Associate UX Content Strategist

Are you curious about how content strategy and AI can shape better digital experiences? Do you thrive in creative, collaborative environments and love learning new skills? Then keep reading below for this exciting Associate UX Content Strategist opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural and overall health of the local, national and international communities served by ASU.

Want to know more about working at EdPlus? Click here!

We’re seeking a curious, passionate, and adaptable Associate UX Content Strategist to join the Strategic Communications and Content Operations team. You’ll support the AI Content Strategy part of the team by creating, editing and maintaining digital content across ASU Online and other products. At the same time, you’ll be learning content strategy, systems thinking, content governance and AI-driven approaches to content creation and management.

This role is ideal for a strong writer who is ready to expand knowledge and experience in strategy and innovation. You’ll have the opportunity to grow your skills in a variety of work across the AI Content Strategy team while contributing to digital experiences that make a meaningful impact in helping students access higher education.

Essential Duties:

• Create, edit and optimize content across ASU Online’s website and digital experiences, including program pages, blogs, landing pages and email campaigns.
• Support content strategy and execution for marketing campaigns, the ASU undergraduate application, and partnership projects.
• Edit content for quality and consistency, ensuring every piece meets brand, voice, tone, accessibility and style standards.
• Partner with UX designers, product managers, SEO strategists, developers, campaign managers and other cross-functional roles to create content that supports the user journey, strengthens the brand and aligns with business goals.
• Use UX research, SEO insights and other data to identify and implement content improvements that enhance content quality, performance, accessibility and usability.
• Assist with maintaining content systems, including content libraries, the Guru knowledge base and the ASU Online CMS (Drupal).
• Assist with A/B testing, message testing and content experiments to identify what content most effectively engages students and improves performance.
• Collaborate with teammates to keep content documentation up to date, including style guides, messaging frameworks and process documents.
• Participate in developing, maintaining and optimizing governance workflows and content processes.
• Stay current on content and UX best practices and help champion clear, strategic, brand-aligned and user-centered content across projects.
• Support the testing and maintenance of custom AI content tools, including related prompt libraries, templates and documentation.
• Learn and apply new approaches in content strategy, AI and other emerging technologies to help create more efficient and personalized content experiences for students while maintaining quality and brand standards.
• Assume additional duties or projects as assigned.

NOTE: This is not a fully remote position. Must be able to reliably commute to Scottsdale AZ.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications:

• Bachelor’s degree or higher in a related field.
• Demonstrated excellent writing and editing skills, including the ability to simplify complex information and create clear, engaging content for diverse audiences.
• Evidence of basic understanding of UX principles, accessibility and SEO best practices.
• Demonstrated strong interest in content strategy, user experience, content systems and emerging technologies, such as AI.
• Proven ability to collaborate effectively with cross-functional partners, including design, product, SEO and marketing teams.
• Demonstrated strategic mindset with curiosity about using research, data and testing to improve content performance.
• Evidence of familiarity with content management systems (Drupal preferred), design tools (Figma preferred), project management software (Jira preferred) and collaboration tools (FigJam, Coda, Slack, etc.)
• Demonstrated curiosity and willingness to learn new technologies, tools and skills, including AI-assisted methods for content creation and optimization.
• Demonstrated collaborative and proactive abilities, with strong communication skills and a growth mindset.
• Demonstrated strong organizational skills and the ability to balance multiple priorities in a fast-paced, dynamic environment.
• Demonstrated enthusiasm for higher education and a deep commitment to ASU’s Charter and mission to expand access and student success.

NOTE: Please answer the following questions in your cover letter to help us understand your fit for the role:

• Describe a project where you wrote or optimized content that helped an audience better understand a complex topic or take an action. What was your approach?
• Tell us about a project where you worked with teammates from different disciplines (design, development, product, marketing, etc). How did you collaborate to solve a problem or improve a digital experience?
• What excites you most about how AI and technology are shaping the future of content strategy?

Salary & Benefits:

$71,500 - $72,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Apply before midnight Arizona time: Monday, December 8, 2025