What are the responsibilities and job description for the Marketing Manager position at edgeful?
About edgeful
edgeful is your personal financial analyst, so you don’t have to be one.
We turn raw market data into clean, easy-to-read reports that show you how any stock, futures contract, forex pair, or crypto coin tends to behave, down to a specific weekday. So you’re trading with data, not opinions.
Most people trade on gut feel, a chart, or whatever someone posted in a Discord. edgeful replaces that with real data: how often a setup has actually played out, so you know what’s worth trading before you put money behind it.
Use the reports and edgeful AI to see what’s working in the market right now, then let what’s in play and the daily bias screener tell you, in real time, exactly when those setups are forming, so you only take the A trades.
About the role
As Marketing Manager you'll develop and execute marketing strategies that grow brand awareness, attract new users, and increase engagement across all channels. Day-to-day responsibilities include planning and running digital campaigns, managing social media and content initiatives, coordinating with product and design teams on go-to-market plans, and analyzing campaign performance to optimize results. The role also includes presenting insights and recommendations to leadership. The Marketing Manager will help shape edgeful’s market positioning and ensure consistent, compelling messaging for the trading community.
Key responsibilities
- Proven experience developing and executing integrated marketing strategies, preferably for fintech, SaaS, or trading-related products.
- Demonstrated skills in digital marketing, including paid media, email marketing, SEO/SEM, and social media management.
- Ability to create or oversee the creation of marketing content, such as campaign copy, landing pages, newsletters, and product messaging.
- Strong analytical skills, including experience using marketing analytics tools to track performance, interpret data, and optimize campaigns.
- Experience with product marketing activities, such as go-to-market planning, positioning, and competitive analysis.
- Excellent communication, collaboration, and stakeholder management skills, with the ability to work closely with cross-functional teams.
- Comfortable working in a fast-paced, early-stage or growth environment, with a proactive and adaptable mindset.
Must Have
- 3–5 years of experience in marketing, with hands-on ownership of organic social, and email
- Understanding of futures, day trading, and the retail trading audience
- Proven track record growing brand awareness and audience for a brand or product
- Strong strategic thinking paired with the ability to execute independently
- Comfort owning numbers, running A/B tests, and making data-driven decisions
- Excellent written communication and a sharp sense for on-brand messaging
- Ability to manage multiple channels and priorities in a fast-paced environment
- Collaborative self-starter with an ownership mindset who is eager to learn from and work alongside a marketing leader