What are the responsibilities and job description for the Business Development Representative (BDR) – North America position at Edflex?
About Edflex
Edflex is a leading provider of curated learning content, empowering organizations to deliver engaging, flexible, and scalable training solutions. With a fast-growing presence in North America, we’re helping organizations modernize their learning and development strategies to meet the demands of a rapidly changing world of work.
Your Impact :
As a Business Development Representative at Edflex, you’ll work at the top of our sales
funnel to identify and generate new business opportunities through a combination of inbound and outbound efforts. Your focus will be to build meaningful relationships with prospects, educate them on Edflex’s solutions, support marketing campaigns, and contribute to the growth of our North American market. The ideal candidate is a driven, curious, and ambitious professional who’s eager to grow into a career in Sales or Marketing.
In this role, you will:
Strategically research accounts and identify key decision-makers within target organizations.
Conduct personalized outbound outreach and follow up on inbound inquiries to create qualified opportunities.
Convert Marketing Qualified Leads (MQLs) into sales-ready opportunities by understanding prospect needs and positioning Edflex solutions.
Build and nurture relationships with senior business executives by understanding their challenges and showing how Edflex can add value.
Collaborate closely with sales and marketing teams to align prospecting strategies and campaigns.
Consistently meet and exceed monthly and quarterly pipeline generation targets.
Accurately track activities and opportunities in our CRM (HubSpot) while maintaining attention to privacy and data security.
Why Join Edflex?
Competitive Compensation: Base salary, plus commission opportunities.
Comprehensive Benefits: Medical, dental, and vision insurance.
Generous PTO & Flexibility: Paid time off, company holidays, and remote work flexibility to support work-life balance.
Training & Development: Comprehensive onboarding and ongoing coaching to develop your sales skills and industry expertise.
Career Growth: Clear pathways for advancement into account management, outside sales, marketing, or leadership roles.
Recognition & Rewards: Performance-based bonuses, team incentives, and regular recognition programs.
Collaborative Culture: Join a supportive, innovative, and high-energy team where your ideas matter as we make a splash in North America.
Bachelor’s degree or equivalent professional experience.
Strong drive to exceed goals with minimal supervision.
Excellent communication (phone, video, and email), time management, and organizational skills.
Willingness to be coached, learn quickly, and adapt in a dynamic environment.
A collaborative mindset and proven ability to work within a team to achieve targets.
Resilience, determination, and a passion for building meaningful connections.
Interest in advancing your career in Sales, Marketing, or Business Development.
Commitment to fostering an inclusive, diverse workplace.
Edflex is proud to be an equal opportunity employer and values diversity at every level of our organization.
🗒️ Hiring process
• Step 1: Video interview with our People team
• Step 2: Video interview with Andrea (hiring manager)
• Step 3: Case study with part of the Sales team