What are the responsibilities and job description for the Director, Performance Analytics position at Edelman DXI?
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Data is the fuel for innovation—but only if you know how to harness its power.
At DxI, we don’t just collect data; we unlock its full potential. We decode audiences, uncover hidden opportunities, and spark strategic breakthroughs that drive game-changing creativity. By blending technology, creativity, and strategy, we transform raw data into powerful insights that inspire bold ideas and fuel next-level innovation. If you're passionate about turning numbers into narratives and insights into impact, this is the place and role for you.
Responsibilities
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
Data is the fuel for innovation—but only if you know how to harness its power.
At DxI, we don’t just collect data; we unlock its full potential. We decode audiences, uncover hidden opportunities, and spark strategic breakthroughs that drive game-changing creativity. By blending technology, creativity, and strategy, we transform raw data into powerful insights that inspire bold ideas and fuel next-level innovation. If you're passionate about turning numbers into narratives and insights into impact, this is the place and role for you.
Responsibilities
- Lead with Impact – Oversee a dynamic portfolio for a top-tier tech brand, using data-driven strategies to fuel bold storytelling across social, creator, and earned media.
- Turn Data into Stories – Transform complex analytics into compelling narratives that inspire teams, shape creative direction, and drive smarter decision-making.
- Elevate Performance – Design cutting-edge measurement frameworks that go beyond basic metrics—assessing campaign success, optimizing strategies, and unlocking new growth opportunities.
- Collaborate & Innovate – Partner with strategy, account, and creative teams to seamlessly weave insights into marketing initiatives, ensuring data fuels breakthrough ideas.
- Lead & Inspire – Mentor and develop a team of high-performing professionals, fostering a culture of curiosity, collaboration, and innovation.
- Empower Clients – Guide brands in adopting insight-driven strategies that amplify their impact, drive engagement, and uncover new opportunities for expansion.
- Drive Business Success – Monitor and analyze financial performance, optimizing resources, maximizing efficiency, and ensuring every project delivers value.
- Is passionate about the power of data to drive strategic and creative excellence.
- Thrives in a collaborative environment and enjoys solving complex challenges.
- Has exceptional communication skills and can distill complex analytics into compelling stories.
- A naturally curious leader who fosters team development and ignites that same curiosity in others.
- Has a deep understanding of digital ecosystems, emerging trends, and consumer behavior.
- 8 years of experience in integrated marketing, insights, data analytics, or strategy within an agency or brand-side environment.
- A proven ability to drive strategic conversations with clients and uncover new opportunities for data-driven growth.
- A deep curiosity about human behavior and cultural shifts, using insights to shape marketing strategies.
- A strong grasp of research methodologies, brand strategy, and marketing models to inform decision-making.
- Exceptional storytelling skills, with the ability to translate data into actionable insights and persuasive recommendations.
- Strong expertise in digital marketing channels (social, creators, paid media, SEO, SEM, email marketing, etc.) and analytics platforms (Sprinklr, Tubular, Brandwatch, Captiv8, etc.).
- A bachelor’s degree in business, marketing, economics, statistics, or a related field.
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
Salary : $86,000 - $139,000