What are the responsibilities and job description for the Email Marketing Specialist position at Edelbrock Group?
The Edelbrock Group seeks a skilled Email Marketing Specialist to plan, execute, and optimize our email marketing campaigns to drive engagement, nurture leads, and generate conversions. This role involves creating compelling email content with a consistent tone and style, scheduling, managing subscriber lists, analyzing performance metrics, and implementing strategies to improve email deliverability and ROI. The ideal candidate has a strong understanding of email marketing platforms, audience segmentation, and automation tools, as well as expertise in A/B testing and compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
Essential role and responsibilities:
- Manage and grow subscriber lists, ensuring proper segmentation and personalization
- Design and implement direct email marketing campaigns, including newsletters, promotional emails, drip and flow campaigns
- Development of a personalization and segmentation strategy.
- Write, edit, and proofread emails for clarity, grammar, and spelling
- Ensure mobile-friendly email templates
- Ensure proper list hygiene and purge all inactive subscribers
- Upgrade our email templates using graphics, personalization, and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email segmentation for lead generation and personalization
- Analyze campaign performance by monitoring email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights for optimization and suggest improvements
- Conduct A/B testing to improve email performance.
- Report on sales revenue generated from email marketing efforts
- Ensure emails are compliant with email marketing regulations
Required skills:
- Proven experience with Klaviyo or other email marketing software platforms is a must
- Familiarity with analytical and database tools to create, track, and analyze the performance of marketing campaigns, generating reports to report on current and future strategies
- Strong knowledge of audience segmentation, automation, and personalization techniques.
- Experience with Adobe Creative Cloud and other design software to create engaging visuals
- Experience with HTML is a plus
- Proficiency in marketing automation and AI technology is a plus
- Knowledge of SEO/SEM and Google Analytics
- Excellent written communication and copywriting skills
- Ability to shoot and edit photographs to support content
- Strong project management skills
- Ability to work under tight deadlines, problem-solve, and troubleshoot
Basic Qualifications:
- Degree in Marketing, Communications, or a relevant field
- Minimum 5 years’ experience in an email marketing position
- Experience with Klaviyo or other email marketing platforms
- Experience with Adobe Creative Cloud
- Experience with MS Office
Please note: We are not seeking third-party recruiting assistance at this time.