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Rider Coach- Daytona Harley Davidson

Ed Morse Automotive Group
Ormond Beach, FL Part Time
POSTED ON 6/3/2026
AVAILABLE BEFORE 7/2/2026
Accelerate your career with Ed Morse Automotive Group! With 80 years of industry experience, we provide excellent service to our customers and team members. Our expanding automotive group spans across FL, TX, OK, MO, IL, IA, CO, and AZ with over 60 locations, representing 40 automotive, powersports, and motorcycle brands. Join a family-oriented company that values personal and professional growth.

We are seeking a Rider Coach to join our team!

Responsibilities

  • Maintain a high challenge, low risk learning environment at all times.
  • Have all required paperwork completed and turn into RAM in an organized manner:
    • Waivers and other required forms
    • Written tests
    • Completion card numbers
  • Provide objective feedback to students allowing them to build confidence and develop safe riding habits.
  • Report incidents on appropriate MSF/EMAG form:
    • Must be completed and turned into RAM the day of the incident.
  • Report maintenance issues to RAM and service advisor so that it can be resolved in a timely manner.
  • Work with departments and liaisons in dealership to facilitate customer relationships.
  • Teach participants about motorcycle controls, riding gear and basic riding skills.

Qualifications

  • They must hold an active MSF RiderCoach certification.
  • They must abide by the Rules of Professional Conduct for MSF, H-D, and the state of Florida:
    • Demonstrate safe riding habits and always wear protective gear when riding to, from and during rider training activities. Ideally, all protective gear is worn at all times.
  • Be familiar and apply the Safety, Adult Learning, and Motor Skills principles found in the MSF RiderCoach guide.
  • Currently operate a motorcycle on a frequent and routine basis on public roadways.
  • Keep a good driving record:
    • No criminal offenses
    • No more than one non-criminal moving violation in any twelve month period, regardless of adjudication; and
    • No cancellations, revocations, or suspensions of the driving privilege.
    • They will have to get H-D Riding Academy certified if they do not possess it.
    • First Aid/CPR certification required
    • Must be able to work outdoors in various weather conditions.
    • Must be able to pick up a dropped motorcycle.
    • Must be able to balance and push a motorcycle in and out of storage units or off range.

    Hourly Wage Estimation for Rider Coach- Daytona Harley Davidson in Ormond Beach, FL
    $20.00 to $29.00
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