What are the responsibilities and job description for the Copywriter position at ECU Communications, LLC?
Copywriter, Federal Government Advertising & Social Media
We are currently seeking a skilled Copywriter with Federal Government experience and 5 years’ professional copywriting experience to create high-impact content for digital advertising campaigns, social media platforms, public awareness initiatives, and integrated communications programs.
The ideal candidate combines creative excellence with a deep understanding of federal communications, public affairs, and audience engagement strategies. You will support federal clients by developing persuasive advertising copy and engaging organic social media content that advances mission-driven objectives and reaches diverse audiences. To be considered, you must be a U.S. citizen, able to pass a background check for security clearance, and available to work on-site in Washington, DC.
Job Duties / Responsibilities:
- Develop creative and persuasive copy for digital advertising campaigns across paid social, display, search, video, and programmatic channels.
- Write campaign messaging that drives awareness, engagement, recruitment, education, and behavioral change.
- Create compelling headlines, calls-to-action, ad copy variations, and campaign concepts.
- Create engaging organic content for platforms including LinkedIn, Facebook, Instagram, X, and YouTube.
- Develop social media content calendars and campaign messaging strategies.
- Adapt content and tone for specific audiences and platforms while maintaining brand consistency.
- Write captions, social posts, and video scripts.
- Translate complex policy, programmatic, and technical information into clear, audience-friendly messaging.
- Develop content that aligns with agency goals, brand guidelines, and communication strategies.
- Support awareness, outreach, recruitment, public education, and stakeholder engagement campaigns.
- Research target audiences and tailor messaging to maximize impact.
- Ensure all content follows Federal Plain Language Guidelines and agency communication standards.
- Support accessibility and Section 508 best practices where applicable.
Skills & Requirements:
- Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field.
- 5 years of professional copywriting experience.
- Proven experience supporting Federal Government agencies or government contracting environments.
- Strong portfolio demonstrating:
- Digital advertising campaigns
- Social media content
- Public awareness communications
- Website and marketing content
- Exceptional writing, editing, and proofreading skills.
- Experience translating complex information into clear, actionable messaging.
- Knowledge of federal communications, public affairs, and outreach efforts is preferred.
- Familiarity with social media analytics and performance optimization an asset.
- Experience with content management systems and social media management tools a plus.
- Understanding of SEO and digital marketing best practices preferred.
- Public Trust clearance or ability to obtain one is preferred.
Salary : $85,000 - $90,000