Ecommerce Manager

What You'll Do

Revenue & Conversion Rate Optimization

• Own site-wide CRO strategy, leading a continuous program of A/B and multivariate testing across PDPs, category pages, cart, and checkout flows.
• Identify and eliminate friction points in the purchase funnel using heatmaps, session recordings, and funnel analytics tools (e.g. Hotjar, Contentsquare, or similar).
• Partner with internal teams to implement improvements that measurably lift conversion, AOV, and revenue per visitor.
• Build and maintain a prioritized testing roadmap, tracking hypotheses, results, and learnings over time.
• Optimize product pages for clarity, social proof, imagery, and copy, ensuring the online experience reflects the premium nature of the brand.

Digital Marketing & Channel Management

• Drive online revenue and engagement across all digital channels including paid search, paid social, email, and SMS.
• Manage paid and owned media campaigns with a sharp focus on ROAS, CAC, and LTV. -Collaborate with creative teams to produce compelling digital content that converts browsers into buyers.

AI-Powered Commerce

• Leverage AI tools to enhance personalization, including product recommendations, dynamic content, and predictive merchandising.
• Use AI-assisted analytics platforms to surface conversion insights faster and identify underperforming segments or funnel stages.
• Apply AI copywriting and creative testing tools to accelerate content iteration and on-site messaging optimization.
• Stay current on emerging AI applications in eCommerce. from visual search and chatbots to AI- driven email flows and demand forecasting.

Analytics & Performance

• Own the analytics stack, translating data from GA4, Shopify, and BI tools into actionable CRO and growth initiatives.
• Build and present regular performance reports covering conversion trends, campaign ROI, and customer behavior.
• Develop a deep understanding of customer segments and use those insights to tailor site experiences and marketing messages.

What You Bring

• 3–5 years in e-commerce, ideally in premium fashion or lifestyle brands.
• Demonstrated experience running structured CRO programs. You can speak fluently to test design, statistical significance, and iterating on results.
• Hands-on experience with A/B testing platforms (Optimizely, VWO, Convert, or similar).
• Proficiency with analytics tools: GA4, heatmap/session tools, and e-commerce dashboards.
• Experience with AI tools applied to eCommerce e.g. personalization engines, AI copywriting, predictive analytics, or automated campaign optimization.
• Strong command of paid digital channels and performance marketing fundamentals.
• Exceptional analytical and strategic thinking skills with the ability to connect data to decisions.
• Passion for men's streetwear and luxury fashion, you understand the customer and the culture.