Director of Paid Media

Director of Paid Media

US - Remote

The Opportunity:

We’re looking for a remote Director of Paid Media to own the end-to-end paid media strategy that fuels our brand's growth. This is a high-impact role leading a 7-figure monthly ad spend with precision, where you’ll be responsible for scaling new customer acquisition, unlocking new funnels, and driving world-class creative performance. If you thrive at the intersection of strategy, analytics, and creativity, this is your chance to make a massive impact.

Responsibilities:

Budget Forecast and Management

• Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.
• Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.
• Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
• Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.

Paid Media Channel Ownership & Optimization

• Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
• Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.
• Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.
• Continuously analyze and rebalance spend across varied concepts and angles to uncover untapped audiences and prevent creative fatigue.

Creative Performance Leadership

• Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.
• Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.
• Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.
• Run frequent analysis and revisions to guarantee proper ad spend diversification on multiple concepts and angles to untap new buckets of audiences and reduce fatigue

Funnel Performance Analysis

• Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.
• Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).
• Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV.

Process & System Development

• Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.
• Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.
• Implement continuous process improvement to ensure speed, scalability, and quality in execution.

Skills & Experience

• 7 years of experience in Paid Media, with proven success in scaling DTC brands.
• Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus.
• Strong analytical skills with experience managing budgets at $1M /month.
• Proven track record of unlocking and scaling new acquisition funnels.
• Experience leading creative strategy, testing frameworks, and performance optimization.

Mindset

• Relentless drive to scale and win — thrives in a high-growth, performance-driven environment.
• Data-driven decision maker with a bias for action.
• Creative problem solver who understands consumer psychology.
• Strong cross-functional leadership skills with the ability to inspire teams.