What are the responsibilities and job description for the Store Manager - Retail position at EcoFlow?
About Us:
- EcoFlow was born out of the dream of a group of battery engineers in 2017. Amid the global transition towards renewable energy, we lead the way forward with industry-leading portable power products, solar technology, and smart home energy solutions.
- EcoFlow is now actively participating in the innovation of residential energy storage and use technology, bringing Smart, Flexible and Reliable residential power solutions to thousands of homes.
Our Vision:
Our vision is to power a new world. It's a call to the future - an aspirational, technology-driven, eco-friendly future shared by everyone.
Our Mission:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
Your career with us:
At EcoFlow, we are all innovators with a diverse set of backgrounds, skill sets, interests and needs, united in the mission to Power a New World. At EcoFlow, you will:
- Find reliable peers, savvy mentors and see new career perspectives;
- Meet new challenges, solution possibilities and chances to show yourself;
- See wider, grow faster and to be outstanding.
We're now looking for a Store Manager - Retail. This position is a full-time, on-site/position.
The ideal candidate will have an ability to manage the daily operations of the retail store and complete tasks related to inventory tracking, marketing and customer service. They should be a confident salesperson and be able to share their best practices in order to onboard new employees. This candidate should also possess strong leadership skills and be able to assign duties to relevant employees in order to maintain the function of the store.
Responsibilities:
1. Sales Management
- Achieve monthly/quarterly sales targets (revenue, units, attach rate)
- Improve conversion rate and average order value
- Drive new product launches and seasonal campaigns
2. Store Operations & PSI Management
- Manage daily store opening/closing, POS transactions, order fulfillment, and invoice reconciliation
- Own inventory accuracy, cycle counts, loss prevention, and demo/display unit maintenance - Maintain demo experience zones, product display areas, DIY consultation corners, and workshop spaces
- Oversee visual merchandising updates and collateral management
3. Team Management
- Recruit, train, schedule, and coach sales advisors, part‑time staff, and technical support
- Set performance goals, conduct regular reviews, and implement sales incentive programs
- Foster a high‑energy, customer‑centric culture aligned with EcoFlow’s brand values
4. Brand & Customer Experience
- Ensure strict adherence to EcoFlow’s global store design (SI) and display standards
- Maintain premium brand experience across store appearance, staff scripts, and customer interactions
- Manage customer complaints, post‑sales coordination, and loyalty programs
- Drive NPS and Google Review scores; resolve negative feedback proactively
5. Local Marketing & Community Activation
- Plan and execute in‑store workshops, product experience events, and local community collaborations
- Convert O2O digital leads (online to offline) and manage local B2B client development
Qualifications:
- 3 years of retail management experience in energy solutions / consumer electronics.
- Proven track record of achieving sales targets and improving store KPIs (conversion, AOV, NPS)
- Bilingual in English and Spanish
- Strong team leadership, coaching, and performance management skills
- Analytical ability – comfortable using sales reports, inventory data, and customer feedback to drive decisions
- Excellent customer communication and problem‑solving skills
What we offer:
- Competitive salary package;
- Travel allowance according to company policy;
- A positive and warm team with transparent information transferring;
- Clear career development path.
Why EcoFlow:
"EcoFlow is among a number of tech startups that have a particular strength that can make them competitive on the global stage."----Bloomberg
"The EcoFlow BLADE represents a new generation of mowers that dispense with the need for an electronic fence."----The Wall Street Journal
"The product was impressively well designed back then and the company’s products have only gotten better."----Forbes
We are looking forward for your joining!
Website: https://www.ecoflow.com/
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