What are the responsibilities and job description for the Search Engine Optimization Specialist position at Eclipse Marketing?
Company Description
Eclipse Marketing empowers businesses to significantly grow their Google traffic by leveraging a blend of advanced technologies such as AI, bots, and human expertise. Our innovative approach ensures tailored marketing solutions for clients striving for optimal visibility online. We are passionate about driving data-driven results and creating lasting success for our clients in the digital marketing realm.
Role Description
This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist, based in Denver, CO. The SEO Specialist will be responsible for managing and executing key SEO strategies, conducting keyword research, performing SEO audits, implementing on-page optimizations, managing link-building efforts, and analyzing website performance using web analytics tools. The role involves optimizing websites to improve visibility on search engines, driving organic growth, and supporting broader digital marketing initiatives.
Qualifications
- Proficiency in Keyword Research and strategic implementation
- Experience conducting comprehensive SEO Audits and identifying optimization opportunities
- Expertise in Link Building and establishing high-authority backlinks
- Strong knowledge of Web Analytics tools for performance measurement and insights
- Proficiency in executing On-Page SEO techniques to optimize website content and structure
- Understanding of search engine algorithms and ranking factors
- Excellent analytical, organizational, and problem-solving skills
- Experience with tools like Google Analytics, Google Search Console, and SEO software is a plus
- Bachelor's degree in Marketing, Data Analysis, IT, or a related field is preferred