What are the responsibilities and job description for the Marketing Generalist position at EBSCO?
Vulcan Industries has been providing merchandising display solutions for over 70 years. We take pride in our diverse customer base which includes some of the world’s best known retailers and brand marketers. With domestic and off-shore manufacturing, as well as sales offices in key markets across the country, we offer global solutions in today’s global economy.
Job Summary
At Vulcan Industries, we help the nation’s leading retailers and brands stand out — designing, engineering, and manufacturing world-class retail display solutions that bring products and environments to life.
We’re looking for a Marketing Generalist who thrives in a fast-paced, creative environment and can balance strategy with execution. This person will play a central role in developing and executing marketing initiatives that elevate the Vulcan brand, support business development, and communicate our capabilities with clarity and impact.
Essential Job Function
Brand & Content Development
- Create and manage marketing content across multiple channels, including website, email, print, social media, and video.
- Manage ongoing updates to sales materials, presentations, brochures, and case studies.
- Collaborate with internal creative, engineering, and sales teams to ensure consistent brand messaging and visual identity.
- Help create and support video, photography, and digital asset production showcasing Vulcan’s work, people, and facilities.
Digital Marketing
- Manage and grow Vulcan’s presence on digital platforms, including LinkedIn, website, and email marketing.
- Develop and execute campaigns to build brand awareness and generate qualified leads.
- Monitor analytics and performance metrics to inform future strategies and improve engagement.
- Maintain website content and SEO best practices to ensure visibility and relevance.
Sales Enablement
- Develop sales tools and collateral including product sheets, presentations, and case studies.
- Assist in the creation and distribution of targeted communications to key accounts and prospects.
- Collaborate with the sales team to support proposals, client presentations, and trade show follow-ups.
Events & Trade Shows
- Coordinate Vulcan’s presence at industry trade shows and conventions.
- Manage pre-show planning, booth assets, creative displays, and post-show follow-up communications.
- Capture and share content that highlights Vulcan’s involvement and impact at major industry events.
Market Research & Reporting
- Conduct competitive and market analysis to identify trends, opportunities, and differentiators.
- Maintain dashboards and reporting for campaign performance, lead generation, and engagement metrics.
- Sales Force (CRM) reporting
Job Requirements
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3–5 years of marketing experience, preferably in a B2B or manufacturing environment.
- Strong writing and storytelling skills; able to translate technical or production capabilities into compelling content.
- Proficiency with marketing tools such as Adobe Creative Suite, Canva, Mailchimp, WordPress, and Google Analytics.
- Excellent organizational and project management skills with attention to detail.
- Collaborative, proactive, and comfortable working across departments in a hands-on environment
Preferred Skills
- Experience in the retail display, manufacturing, or creative services industries.
- Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms.
- Comfort with photography, video production, or visual storytelling.
- A creative thinker who enjoys blending design, content, and analytics to drive measurable results.
Vulcan Industries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Vulcan Industries strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
Vulcan Industries complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
