Demand Generation Marketing Strategist

Eaton’s ES AMER MCO division is currently seeking a Demand Generation Marketing Strategist. This is a hybrid role that will be located in our Moon Township, PA, Raleigh, NC, Waukesha, WI, Arden, NC or Beachwood, OH facility.

What You’ll Do

The role of Demand Generation Marketing Communications Strategist is an exciting opportunity within the Marketing Communications team in Eaton’s Electrical Sector-Americas (ES-A). This position is responsible for segment and customer-focused marketing communications strategy and corresponding results in ES-A. The Demand Generation Marketing Communications Strategist will collaborate with global and regional teams to develop, localize, execute, measure and optimize marketing campaigns to support business growth.

This role will drive customer-focused, outcomes-driven marketing initiatives and requires collaboration with sales, product marketing and other marketing communications teams to ensure cohesive and effective campaign activation.

Job Responsibilities

• Collaborate closely with the following global and regional teams to develop ES-A marketing communications strategies aligned with commercial goals and market positioning.
• ES-A sales team: To develop a deep understanding of the target audience, including needs/challenges/jobs to be done, ideal customer profiles, personas, buyers’ journey and market trends; and to support selling efforts with relevant sales enablement tools and AQLs/MQLs
• Segment Content Marketing and Campaigns Center of Excellence (CoE): To provide input to the development of enterprise-wide campaign messaging, positioning and content
• ES-A product line marketing and product marketing communications teams: To ensure products, services and solutions that address customer challenges are properly promoted to the target audiences, including through segment integrated campaigns
• Marketing communications counterparts in Canada and LATAM: To share strategies and plans for country-specific campaign activation
• Channel marketing team: To ensure campaign messaging and assets are provided to channel partners for their marketing efforts
• Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across various channels, including digital, social and experiential, to drive pipeline momentum.
• Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE.
• Augment content to address regional-specific requirements and challenges that drive buyers to act.
• Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted and compelling campaigns and experiences throughout the entire buying journey.
• Develop and drive the strategy for regional tradeshows and events, and lead planning meetings with stakeholders and execution teams.
• Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets.
• Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion.
• Ensure that lead follow-up and outbound sales messaging align to and support campaign content.
• Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person.
• Monitor, analyze and continually improve campaign performance, customer engagement and the quality of leads generated to support revenue growth.
• Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications.
• Effectively manage budget allocations; provide accurate forecasts; process, track and reconcile expenses.
  
  

Qualifications

Basic Qualifications:

• Bachelor’s degree from an accredited institution
• Minimum 10 years’ experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy and sales enablement strategy
• Relocation is not available. Candidates must currently reside within a 50 mile radius of Beachwood, OH, Raleigh, NC, Moon Township, PA. Waukesha, WI, or Arden, NC to be considered.
• Marketing experience within a technical organization
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.
  
  
  

Preferred Qualifications

• Experience working/partnering with sales or customer-facing organization
• Adept at analyzing digital marketing data for campaign optimization
• Experience with marketing communications strategy development
• Electrical product, market and channel knowledge
• MOEM, EOEM, and/or Residential Market experience
• Aptitude for understanding and explaining highly technical information
• Experience with and/or aptitude for learning and adopting tools in the marketing technology stack
  
  
  

Skills

Position Criteria:

• Innovative, self-starter with energetic enthusiasm for a matrix team environment
• Ability to build rapport across the business and cross-functional teams
• Digital mindset
• Ability to analyze data and derive actionable insights from campaign data
• Strategic agility and the ability to navigate between strategic and tactical
• Superior verbal and written communication skills
  
  
  

The expected annual salary range for this role is $112,500 - $165,000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.