What are the responsibilities and job description for the Market Development Manager position at Eastman?
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Profile
Eastman is seeking a Market Development Manager for our Specialty Plastics division, focusing on the commercial houseware market. This role involves developing and executing strategic marketing initiatives to drive and sustain growth in assigned market segments. Responsibilities include creating and implementing market plans, monitoring their effectiveness, and making necessary adjustments. The role also involves managing Stage Gate Projects, serving as a marketing subject matter expert, and collaborating with various stakeholders.
Key Accountabilities
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
Role Profile
Eastman is seeking a Market Development Manager for our Specialty Plastics division, focusing on the commercial houseware market. This role involves developing and executing strategic marketing initiatives to drive and sustain growth in assigned market segments. Responsibilities include creating and implementing market plans, monitoring their effectiveness, and making necessary adjustments. The role also involves managing Stage Gate Projects, serving as a marketing subject matter expert, and collaborating with various stakeholders.
Key Accountabilities
- Earnings: Drive variable margin gains by closing new business initiatives.
- Growth: Measure growth by launch effectiveness, projected revenue from Gate 5 launches, and new business from market development and innovation.
- Talent Management: Provide marketing expertise and coaching to teams, and manage personal career development.
- Develop Addressable Market Maps and refine existing offers with the Commercial Houseware Segment Team.
- Determine the best path for initiatives from market strategy work, develop execution plans, and monitor their effectiveness.
- Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales.
- Communicate strategies across the Market Segment Team.
- Lead or support growth projects using the EBME framework (Eastman Business Management Excellence).
- Track metrics to ensure post-launch efforts align with segment strategy and performance.
- Facilitate and provide input on new business opportunities in Leads Management (SFDC).
- Make growth initiative recommendations based on market trends and customer insights.
- Develop Economic Value Estimates (EVE™) with Product and Pricing teams.
- Prepare transition plans and materials, and coach Sales and support functions for new product launches.
- Draw insights from multiple sources to develop situational assessments for growth projects.
- Network and establish expertise in assigned markets.
- Interface with value chain leverage points to identify product and application opportunities.
- Bachelor's Degree required; MBA or advanced education in strategic marketing required
- 8 years of experience in commercial, marketing, or product management roles.
- Strong business and marketing acumen.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.