What are the responsibilities and job description for the Influencer Marketing Specialist position at East Coast Office?
Influencer Marketing Specialist
Job Type: Full-time / Part-time / Contract (Based on Experience)
Location: Hybrid / Remote
About Us
We are a wellness and lifestyle brand dedicated to inspiring healthier, more intentional living through community events, travel experiences, and personal development. Our mission is to create meaningful connections both online and in person, and we're looking for a creative, results-driven Influencer Marketing Specialist to help grow our digital presence.
Position Summary
As an Influencer Marketing Specialist, you will develop and execute influencer campaigns that increase brand awareness, engagement, and community growth. You'll build relationships with content creators, manage social media collaborations, analyze campaign performance, and help tell authentic stories that resonate with diverse audiences.
Responsibilities
- Develop and execute influencer marketing campaigns aligned with brand objectives.
- Research, identify, recruit, and manage influencers across Instagram, TikTok, YouTube, Facebook, and other platforms.
- Build long-term partnerships with creators and brand ambassadors.
- Coordinate campaign timelines, contracts, content approvals, and deliverables.
- Monitor campaign performance using analytics and reporting tools.
- Track engagement, reach, conversions, and ROI to optimize future campaigns.
- Collaborate with the marketing team to create compelling social media content.
- Assist with photography, video production, and creative content development.
- Schedule and publish content using social media management platforms.
- Support event promotion, product launches, and community-building initiatives.
- Stay informed on influencer marketing trends, platform updates, and emerging creators.
Qualifications
- Experience in influencer marketing, social media management, or digital marketing.
- Strong understanding of Instagram, TikTok, Facebook, YouTube, and emerging social platforms.
- Experience using Google Analytics, Meta Business Suite, Buffer, Hootsuite, or similar marketing tools.
- Knowledge of social media analytics and performance reporting.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator) or Canva; video editing experience is a plus.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Experience with SEO, content marketing, and brand storytelling is preferred.
- Photography and content creation experience is a plus.
Preferred Skills
- Influencer outreach and relationship management
- Social listening and trend analysis
- Content strategy and campaign planning
- Copywriting and editing
- Branding and community engagement
- Data analysis and reporting
- Time management and multitasking
Benefits
- Flexible scheduling
- Hybrid or remote work opportunities
- Creative and collaborative work environment
- Professional development opportunities
- Opportunity to work with wellness, travel, and lifestyle brands
- Career growth potential
If you're passionate about digital storytelling, influencer partnerships, and creating engaging campaigns that inspire communities, we'd love to hear from you. Apply today and help us shape the future of our growing wellness brand.
Pay: $35.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person
Salary : $35