Coordinator of Strategic Marketing and Enrollment

EAST CLEVELAND CITY SCHOOL DISTRICT
Coordinator of Strategic Marketing and Enrollment

Department:  Human Resources / Communications / Student Services
Reports To:   Director of Teaching and Learning

Position Summary
The Coordinator of Strategic Marketing and Enrollment is responsible for developing and implementing innovative marketing, communications, and enrollment strategies that attract and retain students, families, and high-quality employees.  This position enhances the district's visibility, strengthens community engagement, supports student enrollment growth, and promotes the district's brand through strategic storytelling, digital communications, recruitment campaigns, and stakeholder outreach.
 

The Coordinator serves as a key ambassador for the district, helping to position East Cleveland City Schools as a premier choice for students, families, employees, and community partners.
 

Education, Experience, and Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, Human Resources, Education, or a related field required.
• Master's Degree preferred.
• Minimum of three (3) years of experience in marketing, communications, recruitment, public relations, enrollment management, or related fields.
• Experience managing social media platforms, websites, and digital marketing campaigns.
• Experience in education, public sector, nonprofit, or community engagement settings preferred.

Required Knowledge, Skills, and Abilities

• Knowledge of strategic marketing principles and enrollment management practices.
• Strong communication, public relations, and interpersonal skills.
• Ability to create compelling written, visual, and digital content.
• Proficiency in social media management, website content management systems, graphic design platforms, and data analytics tools.
• Ability to analyze data and make recommendations based on findings.
• Strong project management and organizational skills.
• Ability to establish and maintain effective working relationships with diverse stakeholders.
• Demonstrated commitment to customer service and stakeholder engagement.

Performance Responsibilities

Success in this position may be measured by:

• Increased student enrollment and retention.
• Growth in family and community engagement.
• Increased digital engagement and social media reach.
• Positive public awareness and perception of the district.
• Increased applicant pools for district employment opportunities.
• Successful execution of enrollment and marketing initiatives.
• Development of strong community partnerships and stakeholder relationships.

Essential Duties and Responsibilities

Strategic Marketing and Communications

• Develop and implement marketing and communication strategies that support district goals and priorities.
• Manage the district's digital presence, including websites, social media platforms, email communications, and digital advertising campaigns.
• Create engaging content, including graphics, videos, newsletters, publications, press releases, and promotional materials.
• Ensure consistent branding, messaging, and visual identity across all schools, departments, and communication channels.
• Coordinate storytelling initiatives that highlight student achievement, staff excellence, academic programs, and district successes.
• Monitor communication effectiveness and recommend improvements based on engagement metrics and stakeholder feedback.

Student Enrollment and Recruitment

• Develop and coordinate enrollment recruitment campaigns designed to increase student enrollment and retention.
• Organize enrollment events, open houses, community outreach programs, and school showcases.
• Build relationships with prospective families and serve as a resource throughout the enrollment process.
• Analyze enrollment trends and demographic data to identify growth opportunities.
• Collaborate with school administrators to promote specialized programs, academic offerings, and student success initiatives.
• Coordinate targeted outreach efforts to families residing within and outside district boundaries.

Talent Recruitment Marketing

• Support Human Resources in marketing employment opportunities and promoting the district as an employer of choice.
• Create recruitment materials and campaigns that highlight district culture, benefits, and career opportunities.
• Assist with recruitment events, job fairs, university partnerships, and workforce development initiatives.
• Promote employee success stories and professional growth opportunities through district communication channels.

Community and Stakeholder Engagement

• Strengthen relationships with families, community organizations, businesses, faith-based groups, and civic leaders.
• Coordinate community engagement activities that increase awareness and support for district initiatives.
• Represent the district at community events and outreach activities as assigned.
• Foster partnerships that support student recruitment, family engagement, and district visibility.

Data Analysis and Strategic Planning

• Monitor and report enrollment, marketing, and engagement metrics.
• Utilize data to assess the effectiveness of recruitment and marketing efforts.
• Develop reports and presentations for district leadership regarding enrollment trends, campaign performance, and stakeholder engagement.
• Assist with strategic planning initiatives focused on enrollment growth, brand awareness, and community engagement.

Other Duties

• Perform additional duties as assigned by the Superintendent and/or his/her designee.

Strategic Impact
The Coordinator of Strategic Marketing and Enrollment plays a critical role in advancing East Cleveland City Schools' strategic priorities by attracting students, engaging families, promoting district excellence, supporting workforce recruitment efforts, and strengthening community confidence. Through innovative marketing and enrollment strategies, this position helps drive district growth, sustainability, and long-term success. 

Term of Employment                                                                                                                                                                                                                                                            Salary
260 days per year                                                                                                                                                                                                                                                            Administrative Contract
2026-2027 school year

Application Process
Qualified candidates should submit an application in accordance with East Cleveland City School District procedures. 
https://www.applitrack.com/eastcleveland/onlineapp/