Brand Strategy and Marketing Director

About Earthlite

Headquartered in Vista CA, Earthlite® is a dynamic, forward thinking global product manufacturing leader in the spa, massage, and pedicure segments of the $3.7 trillion wellness industry. Our diverse, award-winning product line is manufactured to the highest quality standards. Earthlite has won numerous awards in our industry including “Sustainable Manufacturer of the Year”, “Favorite Treatment Table Company”, “Best Customer Service”, and “Innovative Product of the Year” by its industry associations. Earthlite products can be found in the finest spas and health facilities in over 120 countries worldwide.

Overview

The Director of Brand Strategy & Marketing plays a pivotal role in shaping and executing the brand strategy across a portfolio of spa and wellness manufacturing companies. This role blends strategic leadership with hands-on execution — driving programs, campaigns, and initiatives that build strong brands and deliver measurable business results.

This leader will champion each brand’s positioning, visual identity, voice, and customer experience — ensuring alignment with company growth goals and authentic resonance with the luxury wellness market. This role requires a visionary, execution-minded leader who can inspire and mobilize cross-functional teams to deliver on the brand’s promise and objectives. The ideal candidate thrives in both planning and doing — guiding long-term vision while managing the day-to-day work needed to bring that vision to life.

Key Responsibilities

• Lead the development and execution of brand strategy that aligns with business objectives, market opportunities, and consumer insights.
• Translate strategic plans into clear, actionable programs — including campaigns, partnerships, content initiatives, and GTM product launches.
• Define and refine brand & product positioning and value propositions, ensuring they stand out in a competitive marketplace.
• Oversee brand identity and communication standards, maintains consistency in messaging, design, and experience across all touchpoints.
• Drive integrated marketing initiatives in collaboration with creative, digital, and product teams to build awareness, engagement, and conversion.
• Monitor and manage brand equity and performance, using key health metrics to strengthen perception and loyalty.
• Leverage market data and consumer insights to guide strategy, product innovation, and campaign execution.
• Partner closely with Sales, Product Development, Digital, Creative, and Operations to ensure aligned and effective execution.
• Establish and report on KPIs to measure brand and campaign effectiveness, optimizing based on results.
• Drive operational excellence by streamlining workflows, enhancing agility, and ensuring scalable processes that reduce risk and inefficiency.

Attributes

• Strategic operator — equally comfortable setting direction and rolling up sleeves to execute.
• Visionary thinker with a passion for wellness and innovative brands.
• Creative, analytical, and results-oriented with strong commercial acumen.
• Collaborative leader who thrives in fast-paced, dynamic environments.
• Strong eye for brand storytelling and visual identity.
• Data-informed decision-maker who balances long-term brand building with short-term business results.

Qualifications

• Proven track record in developing and executing successful brand strategies that deliver measurable business outcomes.
• Strong leadership and team management skills with the ability to influence across functions.
• Exceptional communication, leadership, and presentation skills.
• Must have good computer skills and be familiar with the Microsoft Office package (Excel, Word, Power Point, Outlook, etc.)

Education & Experience

• Bachelor’s degree in marketing, Business, Communications, or a related field (master’s degree preferred).
• 7-10 years of progressive experience in brand marketing, preferably in spa, beauty, wellness, or luxury consumer goods industries.

Compensation & Benefits

• Salary: $125,000 - $140,000 DOE. Company bonus.
• Benefits: Earthlite offers a comprehensive benefits package to include Medical, Dental, and Life Insurance. We also offer a 401(k) savings plan with a Company match. The company also offers Paid Vacation, Holidays, and sick leave.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Ability to Commute:

• Vista, CA 92081 (Required)

Ability to Relocate:

• Vista, CA 92081: Relocate before starting work (Required)

Work Location: In person