What are the responsibilities and job description for the Head of Global Product and Customer Marketing position at Earnix?
We are seeking a strategic, analytical, and tech-forward Head of Global Product and Customer Marketing to join our marketing leadership team. This key leader will be responsible for developing and executing a comprehensive product and customer marketing strategy that aligns with Earnix's vision of expanding into new insurance lines of business and segments on a global basis
Additionally, this role will focus on building and evolving the existing product and customer marketing function to support our transformation into a multi-national, multi-product customer-focused organization. The ideal candidate will possess a deep understanding of the SaaS landscape, particularly in Insurtech and Banking, and will have a proven track record of building and leading successful product and customer marketing initiatives in a B2B environment.
What You'll Do
Product Marketing Leadership
You'll do it using
Earnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. These fully-integrated solutions provide ultra-fast ROI and are designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.
Additionally, this role will focus on building and evolving the existing product and customer marketing function to support our transformation into a multi-national, multi-product customer-focused organization. The ideal candidate will possess a deep understanding of the SaaS landscape, particularly in Insurtech and Banking, and will have a proven track record of building and leading successful product and customer marketing initiatives in a B2B environment.
What You'll Do
Product Marketing Leadership
- Own global product marketing strategy across Earnix’s portfolio, aligning with product, sales, and customer success teams.
- Develop differentiated messaging and positioning that reflects Earnix’s category leadership and value proposition across various customer segments and lines of business.
- Lead competitive intelligence, market segmentation, and buyer persona development in close partnership with product management.
- Drive product launches and go-to-market execution, including enablement, content, and campaign strategy.
- Oversee the creation of compelling marketing collateral, including presentations, case studies, and white papers that effectively communicate product benefits.
- Lead, mentor, and develop a high-performing global Product and Customer Marketing team of 5 (and growing) currently spanning multiple regions, fostering collaboration, accountability, and professional growth.
- Build and scale customer marketing programs that deepen engagement, drive advocacy, and support expansion.
- Working closely with Customer Success, establish and maintain relationships with key customers to gather feedback and insights that inform product enhancements and marketing strategies.
- Develop case studies, testimonials, and customer success stories that showcase Earnix’s impact.
- Drive customer engagement strategies that enhance the customer journey and promote product adoption and retention.
- Partner with Customer Success and Sales to identify upsell/cross-sell opportunities, drive usage and retention.
- Work closely with Product Management, Sales, and Customer Success to ensure a unified and orchestrated approach in delivering customer value.
- Work closely with Growth, Brand, Communications and other Marketing teams to align marketing efforts with business goals and drive an integrated approach to execution.
- Foster a culture of collaboration and innovation within the marketing team and across the organization.
- Define key performance indicators (KPIs) to measure the effectiveness of product and customer marketing initiatives and report on campaign performance to stakeholders.
- Utilize data-driven insights to refine marketing strategies and improve ROI.
- Use data to refine messaging, improve campaign performance, and inform strategic decisions.
You'll do it using
- 10 years of progressive experience in B2B SaaS marketing, in product and customer marketing leadership roles.
- Proven success in high-growth environments, ideally in Insurtech, Fintech, or enterprise SaaS with a focus on customer needs and market dynamics.
- Demonstrated success leading and scaling a global marketing team, with experience developing talent and building high-performing, collaborative cultures.
- Proven track record of building and leading successful product marketing teams and initiatives in multi-product, multi-national B2B organization.
- Strong storytelling skills with the ability to translate complex technology into compelling narratives across multi-product, multi-national organizations.
- Experience with building and operationalizing a global product marketing function; creating improved processes, role clarity and execution agility with key partners including product management, sales and customer success.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
Earnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. These fully-integrated solutions provide ultra-fast ROI and are designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.