What are the responsibilities and job description for the Head of Global Marketing Operations and Measurement position at Earnix?
We are seeking a strategic, analytical, and tech-forward Head of Global Marketing Operations and Measurement to join our marketing leadership team. This key leader will be responsible for building and leading the global marketing operations function, driving performance measurement and analytics, and championing AI innovation across marketing.
Additionally, this role will take ownership of the operational and reporting aspects of the website as a core component of the marketing and revenue engine — ensuring it is optimized, measurable, and fully integrated with the broader growth engine.
What you'll do
Marketing Operations Leadership
Build and scale a best-in-class global marketing operations function. Build a culture of continuous learning, transparency and alignment to overall business objectives.
Own the end-to-end marketing tech stack — including selection, implementation, integration, and optimization of platforms (e.g., HubSpot/Marketo, Salesforce, attribution tools, ABM platforms, etc.). Seek opportunities to improve tech debt.
Create and operationalize scalable campaign execution workflows, governance models, and process automation.
Lead marketing planning, budgeting, forecasting, and resource allocation in partnership with Finance and Sales Ops.
Digital Infrastructure: Website & Customer-Facing Channels
Own the technical and operational performance of the Earnix website and other digital customer-facing platforms (excluding content).
Ensure these channels serve as a high-performing front door and integrated part of the customer journey and growth engine.
Drive improvements in site functionality, speed, UX, SEO/AEO performance, CRO, and personalization (in future) using best-in-class tools and testing frameworks.
Lead analytics and reporting for all digital properties, providing insights into performance, funnel conversion, and business impact.
Ensure full integration between digital platforms and the rest of the marketing and sales stack to enable end-to-end data visibility and revenue attribution.
Performance Measurement & Analytics
Develop and own a unified marketing performance measurement framework.
Define, track, and communicate KPIs across the entire funnel — from brand engagement to pipeline contribution to revenue (working with sales/revenue operations).
Build real-time marketing dashboards and reporting infrastructure to guide decision-making at every level.
Work closely with Sales and Revenue Operations to:
Define pipeline targets by team aligned to overall revenue goals
Model and track conversion rates from lead to opportunity to closed-won
Improve understanding of marketing’s impact on pipeline velocity and bookings
Partner with Finance to ensure alignment on measurement standards and impact reporting. Work closely on planning, budgeting and forecasting.
AI-Driven Marketing Innovation
Spearhead the application of AI and machine learning across the marketing organization.
Evaluate and implement emerging AI and GenAI tools to enhance productivity, creativity, and marketing performance.
Lead the identification and implementation of AI agents and copilots that can automate manual workflows, improve operational efficiency, and unlock better use of marketing data and insights.
Collaborate with Data Science, Product, and Engineering to integrate AI capabilities into marketing systems in scalable, ethical, and measurable ways.
Establish governance frameworks for responsible and effective use of AI in marketing.
Team Leadership & Cross-functional Collaboration
Hire, mentor, and lead a high-performing marketing operations and analytics team.
Create a culture that is data-driven, impact-oriented, and integrated across teams — breaking down silos and driving transparency, accountability, and shared success.
Drive deep cross-functional alignment with Marketing teams, Sales, Revenue Operations, Product, IT, Customer Success, and Finance.
Act as a strategic thought partner to the CMO and senior leadership on scaling marketing’s impact through technology, data, and AI.
Position Intro:
Earnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. These fully-integrated solutions provide ultra-fast ROI and are designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.
Requirements:
You'll do it using
10–15 years of progressive experience in marketing operations, analytics, or related disciplines in B2B SaaS; experience in fintech or insurtech preferred.
Proven success in building and scaling global marketing operations and analytics capabilities.
Deep expertise in marketing technology, data architecture, attribution modeling, and funnel performance measurement.
Strong understanding of web infrastructure, digital platform performance, and cross-channel customer experience optimization.
Experience leading or implementing AI/ML-driven marketing programs, with a focus on automation, personalization, and process efficiency.
Familiarity with data visualization tools (e.g., Tableau, Looker, Power BI) and web analytics platforms (e.g., Google Analytics, Tag Manager).
Demonstrated ability to lead cross-functional teams and influence at the executive level.
Visionary mindset with a bias for action and results.