Sales Development Representative (SDR)

About Earlytrade

Earlytrade is a fast-growing Construction Tech company specializing in cash flow solutions for general contractors and subcontractors. Our mission is to become the largest provider of cash flow solutions to the global construction sector.

We are building our pipeline engine from the ground up — and we are hiring a driven, field-ready SDR to fuel that growth.

The Role

The Sales Development Representative owns top-of-funnel pipeline generation across the U.S., working directly in support of our Sales Executives to book qualified meetings with CFOs, Controllers, and senior finance decision-makers at general contractor firms nationwide. You will partner closely with Sales, RevOps, and Marketing to define and execute our U.S. go-to-market strategy, ensuring repeatable, predictable, and scalable revenue growth.

You are responsible for:

• Identifying and prospecting enterprise general contractors across the country
• Booking qualified meetings with finance leadership at target accounts
• Building a consistent, high-quality pipeline of SQLs
• Representing Earlytrade in the field — at industry events and in-person office visits

This is a high-output, outbound-first role. You will research, prospect, engage, and convert cold accounts into qualified opportunities.

Up to 50% travel is expected, with typical travel closer to 25% of your time. The team is in office 4 days a week and 1 day work from home (optional).

If you want a warm inbound queue and a scripted outreach cadence, this is not it. If you want to build something from scratch and get paid for performance, this is it.

What You'll Do

Generate Qualified Pipeline

• Identify and prioritize target general contractor accounts nationwide through research, account mapping, and outbound prospecting
• Execute high-volume, multi-channel outreach — phone, email, LinkedIn, and in-person — to engage CFOs, Controllers, and finance leadership
• Qualify prospects against defined criteria and convert them into booked, confirmed meetings for the Sales Directors
• Own your SQL targets with consistency and discipline

You are accountable for meeting quality, not just meeting volume.

Work the Field

• Attend industry events, trade shows, and construction forums to build relationships and source pipeline
• Conduct in-person office visits and introductory meetings with prospect accounts across the U.S.
• Build credibility and familiarity within the construction finance community alongside the Sales team

You are a presence in this market — not just a voice on the phone.

Operate with Precision

• Maintain rigorous CRM hygiene and accurate pipeline documentation in Salesforce
• Execute and manage outreach sequences in Outreach.io with attention to detail and follow-through
• Leverage ZoomInfo for account research and contact intelligence
• Use Gong to review calls, incorporate coaching feedback, and continuously sharpen your approach
• Collaborate with the team through Slack with responsiveness and clarity
• Provide market feedback and intelligence to Sales Directors and VP of Revenue

What We're Looking For

• 1–4 years of experience in B2B sales, SDR, or outbound business development
• A track record of outbound prospecting and pipeline generation — not just order-taking
• Backgrounds in B2B SaaS, fintech, financial services, or experience selling to CFOs and finance teams strongly preferred
• Experience in door-to-door, field sales, or high-activity outbound environments is a strong differentiator
• Highly competitive background and a team-player — athletics, commission-only sales, or environments where performance was the only currency
• Proficiency with Salesforce, Outreach.io, ZoomInfo, Gong, and Slack — or a demonstrated ability to get up to speed on new tools quickly
• Exceptional attention to detail — in your outreach, your CRM data, and your communication
• Genuinely coachable — you seek feedback, apply it, and get better because of it
• Willing and able to travel up to 50% when required

You are self-directed, resilient, and motivated by outcomes. You want to be coached and you want to win.

What Success Looks Like

• A consistent, growing volume of qualified meetings delivered to the Sales team
• Strong conversion from outreach to SQL
• Accurate, well-maintained pipeline data in Salesforce
• Demonstrated improvement in call quality and outreach effectiveness over time
• A clear path to Account Executive based on performance

Compensation

• Competitive base salary uncapped commission
• Significant upside for top performers

This role rewards output. The more pipeline you build, the more you earn.

Why Earlytrade?

• Massive untapped opportunity in construction finance
• Clear product-market fit
• Direct path to Account Executive for high performers
• Executive visibility from day one
• A team that invests in your development and rewards coachability

Earlytrade is an Equal Opportunity Employer.