Ecommerce & Growth Manager

Our Mission

EADEM is a fast-growing skincare brand rooted in science, storytelling, and cultural authenticity. Our mission is to redefine beauty standards by creating high-performance products that speak to diverse skin tones and global perspectives. We’re building a brand that’s as editorial as it is innovative—and we’re looking for a curious, creative, and data-driven Digital Marketing Manager to help shape our next chapter.

Position Overview

The Digital Marketing Manager will play a key role in growing EADEM’s digital ecosystem across e-commerce, lifecycle, and customer experience. This role combines analytical rigor with creative intuition — helping to drive awareness, conversion, and retention through thoughtful digital initiatives.

You’ll work closely with cross-functional partners in Creative, Brand, and Operations to ensure every digital touchpoint reflects EADEM’s voice and values. The ideal candidate has hands-on experience executing campaigns across paid, owned, and earned channels — and is eager to grow into a strategic leader within a high-growth brand environment.

Position Purpose

Your mission is to support and optimize the digital customer journey—from acquisition through long-term loyalty. You’ll help evolve EADEM’s e-commerce and lifecycle marketing programs, using data and creativity to strengthen brand engagement and business performance.

Key Responsibilities

Digital Strategy & E-Commerce

• Manage EADEM’s e-commerce presence, ensuring the site reflects current campaigns, launches, and messaging.
• Partner with internal teams and external vendors to optimize UX and conversion performance.
• Support the digital roadmap with testing, analytics, and insights that connect customer experience with business goals.
• Use reporting tools to monitor performance and identify new opportunities for improvement.

Lifecycle & Retention Marketing

• Execute email, SMS, and CRM programs that engage customers and drive repeat purchase.
• Build segmentation and personalization strategies based on customer behavior and product preferences.
• Track key lifecycle KPIs and help translate insights into actionable next steps.
• Collaborate with Creative and Brand teams to deliver consistent and compelling digital content.

Performance & Growth

• Partner with agencies and cross-functional teams on acquisition, retention, and paid media programs.
• Support A/B testing and optimization across channels to balance brand storytelling and performance goals.
• Contribute to reporting dashboards and help communicate results and insights to the broader team.

Analytics & Reporting

• Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns.
• Report on key CRM metrics, including list growth, customer acquisition, repeat revenue, subscriber growth, and LTV.
• Provide technical guidance and resolve CRM platform issues, ensuring optimal functionality.

Cross-Functional Collaboration

• Work closely with Creative, Brand, and Operations to ensure a cohesive customer experience.
• Help manage timelines, briefs, and deliverables across digital projects and campaigns.
• Contribute to team meetings with performance insights and new ideas for growth.

Qualifications

• 5 years of experience in digital marketing, e-commerce, or lifecycle marketing, ideally in beauty, fashion, or lifestyle.
• Proven ability to execute and optimize campaigns across web, email, and paid channels.
• Strong analytical and organizational skills with experience using digital reporting tools.
• Understanding of Shopify or similar e-commerce platforms a plus.
• Creative, proactive, and comfortable working cross-functionally in a fast-paced, entrepreneurial environment

The EADEM Culture

Our name EADEM means "the same" or "all the same" in Latin, reflecting our belief that despite our different backgrounds and stories, there are invisible threads that unite us. These bonds help us feel understood, at peace, and heard.

We believe in a work environment that celebrates nuance and complexity. Our team approaches challenges with intelligence and thoughtfulness, never compromising on quality or rushing to quick solutions. We value:

• Sophisticated problem-solving over reactive decision-making
• Cultural understanding and authentic representation
• Balancing scientific rigor with accessibility
• Creating space for all voices to contribute meaningfully
• Building community through shared values

Like our products, our team culture is efficacious yet gentle—we push boundaries while supporting each other's growth.