What are the responsibilities and job description for the Digital Merchandising Specialist position at E C Barton & Company?
Job Title: Digital Merchandising Specialist
Department: eCommerce
Reports To: Director of eCommerce
General Description Supports the execution and optimization of on-site merchandising across the eCommerce platform. Focuses on product placement, category presentation, search functionality, and promotional alignment to improve product discovery and conversion. This position also serves as a liaison between eCommerce, Marketing, and third-party agency partners to ensure alignment between site experience, product data, and marketing initiatives.
Essential Job Functions include the following, other duties may be assigned:
- Execute product placement, sorting, and featured assortments across category pages
- Support category structure, navigation, and overall site organization
- Maintain on-site search (synonyms, keyword mapping, result quality) and product filters
- Ensure on-site merchandising aligns with current promotions and campaigns
- Monitor product feed health and coordinate resolution of errors or data issues across multiple channels
- Apply SEO best practices to product and category content
- Execute on-site SEO improvements (product descriptions, metadata, category content and other copy) in collaboration with Product Content Specialists, Marketing, and external partners to support search visibility and conversion optimization.
- Track product and category performance metrics and identify opportunities to improve conversion and sales
- Serve as liaison between eCommerce, Marketing, and agency partners to ensure alignment of on-site merchandising and product readiness with eCommerce and advertising initiatives.
Performance Behaviors To perform the job successfully, an individual should demonstrate the following performance behaviors:
Analysis of Data - The job deals with many details. It requires that details, data, and facts are analyzed and challenged prior to making decisions and that important decision-making data is maintained accurately for repeated examination as required. Ensures the sites are organized, easy to shop and aligned with business priorities.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality; Shows ability to multi-task while also remaining coachable and willing to learn additional skills as needed.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed.
Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Continuous Learning—Follows up to ensure feeds and promotions are accurate and aligned across multiple channels; Eager to learn and apply new skillsets; Innovative and curious; Willing to bring forth new ideas and thought processes.
Education and/or Experience
Bachelor’s degree in Marketing or related field preferred. Minimum of 2 years in eCommerce, merchandising, or related field while also demonstrating a basic understanding of eCommerce, merchandising, feeds and SEO.
Language Skills
Ability to compile appropriate written communication to be distributed to team members and the organization as a whole as well as outside parties. Appropriate etiquette when speaking to provide high quality customer service.
Computer Skills
Must demonstrate understanding of Microsoft productivity suites and basic SEO Best Practices. Familiarity with product catalog maintenance, basic website maintenance, Google Merchant Center, and digital marketing strategies is required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and color vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate.
**This is not a remote position. Must be based at Corporate Office in Arkansas.**
Salary : $55,000 - $65,000