What are the responsibilities and job description for the Sr Sales Executive - Northern California position at Dynatron Software?
About Dynatron
Dynatron Software is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealerships and service departments. Our proprietary analytics and workflow tools empower service leaders to boost profitability, enhance customer satisfaction, and unlock operational excellence.
We’re scaling fast, backed by strong market momentum, proven customer success, and accelerating demand. We’re looking for dynamic, high-impact leaders to help us expand our footprint and shape the next chapter of Dynatron’s growth.
The Opportunity
Dynatron Software is seeking an experienced and driven Sr Sales Executive - Northern California to lead regional growth and revenue performance across one of our most strategic territories.
As the Sr Sales Executive, you will own the full go-to-market strategy within your region, driving new business, expanding existing customer relationships, and championing Dynatron’s value proposition across the automotive service industry. You’ll serve as both a strategic leader and hands-on sales driver, representing “The Dynatron Way” in every dealership interaction.
This is a high-visibility role for a results-oriented professional who thrives in fast-paced environments, understands fixed operations, and is passionate about helping dealerships achieve extraordinary results.
What You’ll Do
Drive Regional Growth:
Lead revenue generation and market expansion efforts across Northern California, achieving or exceeding monthly and annual sales targets.
Full Sales Ownership:
Manage all aspects of the sales process, from prospecting and pipeline development to contract negotiation and close, including direct sales, upsells, group deals, and partner sales.
Territory Strategy & Execution:
Develop and execute a regional business plan grounded in data, local market insights, and dealership relationships. Leverage mapping and planning tools to maximize in-market efficiency and impact.
Dealer Engagement:
Engage directly with dealership decision-makers, conducting multiple in-person visits, and holding qualified meetings daily to uncover opportunities and present tailored Dynatron solutions.
Pipeline & CRM Excellence:
Maintain a disciplined approach to pipeline management using SugarCRM. Ensure all activities, opportunities, and communications are accurately documented.
Collaboration & Communication:
Partner closely with Sales Leadership, Marketing, and Enablement to align strategies, share insights, and execute go-to-market initiatives. Participate in weekly team huddles, sales meetings, and ongoing Allego training sessions to continuously sharpen your skills.
Team & Culture Champion:
Represent Dynatron’s Core Values of Urgency, Results, Accountability, Positivity, and Success-Driven Excellence in every interaction with clients, partners, and peers.
What You Bring
- 5 years of experience in automotive fixed operations, with a strong understanding of dealership service departments.
- Proven success in territory sales, business development, or regional leadership roles.
- Demonstrated ability to build and sustain relationships with dealership leaders and influence purchasing decisions.
- Skilled at managing a high-volume, field-based sales cadence, including prospecting, presentations, and deal closure.
- Exceptional communication, organization, and time-management skills.
- Proficiency with CRM tools (preferably SugarCRM) and sales technology platforms.
- A self-starter mindset with the drive to achieve ambitious goals in a fast-paced, remote-first environment.
Compensation & Benefits
- Base Salary: $90,000 - $100,000
- Variable Compensation: OTE of $100,000 - $250,000
- Equity: Participation in Dynatron’s Equity Incentive Plan
Additional Benefits Include:
- Comprehensive health, vision, and dental insurance
- Employer-paid short- and long-term disability and life insurance
- 401(k) with competitive company match
- Flexible vacation policy and 9 paid holidays
- Home office setup support
- Ongoing professional development opportunities
Why Dynatron
- Join a category-defining leader revolutionizing the automotive service industry
- Lead growth in one of our most strategic U.S. markets
- Collaborate with a values-driven team that lives by The Dynatron Way:
Urgency. Results. Accountability. Positivity. Success-Driven Excellence.
Ready to Lead, Grow, and Deliver Results?
Join Dynatron Software as a Sr Sales Executive and help dealerships across Northern California and beyond unlock their full potential
Salary : $90,000 - $100,000
