What are the responsibilities and job description for the Senior Director, Synthetic Intelligence Products position at Dynata?
Dynatais seeking a Senior DirectorofSynthetic Intelligence Products to lead the strategy, development, and commercialization of a portfolio of synthetic dataproducts built onDynata'sindustry-leading first-party data assets. This leader will define and executeDynata'ssynthetic Intelligence product vision, transforming advancements in modeling, simulation, and synthetic respondent generation into scalable, market-readyproducts that create value for clients and differentiateDynatain the market.
Reporting to theVP,AI and Intelligence Products,the Senior Director willestablisha roadmap for synthetic data offerings that expand the value ofDynata'sdata assets, unlock new research methodologies, and drive sustainable revenue growth.The portfolio may include synthetic augmentation of existing datasets, synthetic sample generation during data collection, digital respondent twins and personas, data quality and validation solutions, and other emerging synthetic Intelligence capabilities.
Initially, this role willoperateas a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the syntheticintelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.
Key Responsibilities
Product Strategy & Portfolio Leadership
Define and execute the vision, strategy, and roadmap forDynata'ssynthetic Intelligence product portfolio.
Identify opportunities to create new products and services leveraging synthetic respondents, synthetic audiences, synthetic augmentation, and simulation-based methodologies.
Develop business cases and investment recommendations for new capabilities and product offerings.
Establish product success metrics, growthobjectives, and revenue targets.
Market & Customer Insights
Lead customer discovery efforts to understand unmet needs andidentifyhigh-value applications for synthetic data.
Evaluate emerging technologies, methodologies, and market trends to inform product strategy.
Assessproduct-marketfit and prioritize opportunities based on customer value, feasibility, and business impact.
Serve as an internal and external thought leader on synthetic Intelligence methodologies and applications.
Product Development & Commercialization
Lead the end-to-end lifecycle of synthetic Intelligence products from concept through launch and scale.
Partner with research, data science, and engineering teams to translate technical capabilities into commerciallyviableproducts.
Define product positioning, packaging, pricing, and go-to-market strategies.
Drive adoption through customer engagement, industry education, and close partnership with commercial teams.
Cross-Functional Leadership
Partner closely withProduct,Panel,Technology, Research & Data Science, Commercial, and Operationsleaders.
Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.
Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact.
Build and scale a team of product managers as the synthetic Intelligence portfolio grows.
Qualifications
10 years of experience in product management, data products, analytics, market research, AI, or related fields.
Proven experience launching and scaling innovative data, analytics, research, or technology products.
Strong understanding of market research methodologies, panel-based data, survey science, statistical modeling, or synthetic Intelligence concepts.
Demonstrated ability to translate complex technical capabilities into compelling customer solutions and commercial products.
Experience developing product strategy, pricing, packaging, and go-to-market plans.
Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.
Strong communicationand stakeholder management skills, including experience influencing VP-level and executive stakeholders.
Demonstrated successoperatingeffectively in ambiguous environments and leading emerging product initiatives, balancing strategic leadership with hands-on execution in highly innovative and rapidly evolving domains.
Experience building and leading high-performing product teams..
Experience working with data, analytics, research, or SaaS platforms preferred.
At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.
At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.
Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.
The base salary range for this position in is $150K-$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
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Salary : $150,000 - $200,000