What are the responsibilities and job description for the Account Director, Audience Activation position at Dynata?
We're looking for a dynamic Account Director, Audience Activation to drive new business growth across agencies, publishers, and media holding companies. This role is ideal for a proactive, high-energy sales professional who understands the audience data ecosystem, thrives in fast-paced environments, and knows how to turn relationships into revenue.
You'll be responsible for developing and closing new logos, expanding relationships with programmatic media buyers, and evangelizing our audience data solutions across the digital media landscape.
Key Responsibilities
Drive New Business: Prospect, pitch, and close new accounts across agencies, publishers, and ad tech partners. Expect 80-100% focus on new logo acquisition initially.
Pipeline Development: Build and maintain a robust pipeline using existing relationships and proactive outreach.
Client Engagement: Conduct discovery meetings to identify client challenges and position audience activation solutions that drive measurable results.
Strategic Sales Execution: Develop customized proposals, RFP responses, and pricing structures; negotiate contracts to close deals and meet revenue targets.
Market Insights: Stay current on programmatic trends, audience data usage, and evolving privacy regulations to guide client conversations.
Collaboration: Partner with internal teams (Product, Operations, Marketing) to ensure seamless activation and client satisfaction.
Performance Management: Report on pipeline, forecast accuracy, and revenue results; manage against quarterly and annual quotas
Qualifications
Experience: 7 years of success in digital media, programmatic, or audience data sales.
Network: Established relationships with key decision-makers at media agencies, holding companies, and DSPs.
Sales Chops: Proven track record of meeting or exceeding revenue goals; comfortable managing a complex sales cycle.
Expertise: Deep understanding of programmatic media, 3rd-party audiences, and data activation strategies.
Communication: Exceptional presentation, negotiation, and relationship-building skills.
Mindset: Hunter mentality - self-motivated, persistent, and thrives in a quota-driven environment.
Bonus Points: Experience with platforms such as The Trade Desk, LiveRamp, Neustar, or similar data ecosystems.
Success Metrics
Achieve quarterly and annual new business revenue targets.
Develop 12-15 client meetings per month.
Grow agency adoption and activation of audience products.
Build repeat business and expand into holding company networks.
At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.
Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.
The base salary range for this position in is $80K-$150K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive 100% sales target incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.
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