Sales Manager - South Florida (Heavy Construction Equipment)

Sales Manager – South Florida Region

10 years of progressive heavy equipment sales leadership experience required

Dynamic Equipment Group | MIAMI

At Dynamic Equipment, we don't just sell machines, we help build the infrastructure that powers our communities. As an authorized dealer for industry-leading brands including Bobcat, Doosan, Dynapac, and Carlton, we provide construction, landscape, utility, and infrastructure customers with the equipment solutions they need to succeed.

In addition to equipment sales, Dynamic Equipment offers a robust rental fleet, parts, service, and customer support solutions that make us a trusted partner throughout Florida.

We are seeking a highly motivated Sales Manager to lead and grow our South Florida sales territory. This role is responsible for developing, coaching, and managing a team of Territory Managers while driving new equipment sales, rental revenue, market share growth, and customer satisfaction throughout the region.

If you are an experienced heavy equipment sales leader who thrives on developing people, growing business, and winning in a competitive market, we want to hear from you.

What You'll Do

• Lead, coach, and develop a team of Territory Managers to achieve and exceed sales, rental, and profitability objectives across the South Florida market.
• Create and execute strategic sales plans focused on increasing market share for Bobcat, Doosan, Dynapac, Carlton, and other company product lines.
• Establish clear performance expectations, accountability measures, and sales activity standards for the sales team.
• Recruit, train, mentor, and retain high-performing sales professionals.
• Partner with Territory Managers on key customer opportunities, major account development, contract negotiations, and strategic sales initiatives.
• Drive growth in equipment sales, rental revenue, parts sales, service business, and aftermarket solutions.
• Develop strong relationships with contractors, municipalities, developers, utility companies, landscape professionals, and other key industry customers.
• Maintain a strong understanding of local market conditions, competitive activity, customer demands, and industry trends.
• Utilize CRM and business intelligence tools to monitor pipelines, forecast sales performance, and identify growth opportunities.
• Ensure Territory Managers effectively utilize CRM systems, sales processes, and follow-up procedures to maximize customer engagement and close rates.
• Collaborate with rental, service, parts, and operations teams to deliver a superior customer experience.
• Lead regional sales meetings, performance reviews, ride-alongs, and field coaching activities.
• Assist with equipment demonstrations, trade shows, customer events, and industry association activities.
• Develop and manage annual sales forecasts, budgets, and territory growth strategies.
• Maintain strong knowledge of equipment applications, financing programs, rental solutions, and manufacturer incentive programs.
• Promote a culture of professionalism, accountability, safety, and customer-first service.
• Perform other duties as assigned.

What You'll Bring to the Table

Required Qualifications

• Minimum 10 years of progressive sales leadership experience within the heavy equipment, construction equipment, compact equipment, or equipment rental industry.
• Proven experience managing and developing outside sales teams.
• Strong background in both equipment sales and rental operations/management.
• Demonstrated success achieving and exceeding revenue, market share, and profitability goals.
• Bilingual English and Spanish required.
• Strong understanding of equipment dealership operations, including sales, rental, parts, and service functions.
• Experience with industry-leading CRM and dealership management systems, including Salesforce or comparable platforms.
• Valid driver's license with a clean driving record.
• Ability to travel extensively throughout the South Florida territory.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Management, or a related field, or 10 years equivalent industry experience.
• Experience representing premium equipment manufacturers such as Bobcat, Doosan, Dynapac, Carlton, or similar product lines.
• Manufacturer sales, OEM training and applicable professional certifications a plus.

Skills That Will Make You Successful

• Exceptional leadership, coaching, and team development abilities.
• Strong business acumen and strategic planning skills.
• Proven ability to analyze sales data and drive performance through metrics.
• Excellent relationship-building and customer retention capabilities.
• Outstanding presentation, negotiation, and closing skills.
• High level of professionalism, accountability, and integrity.
• Strong time management, organization, and prioritization skills.
• Ability to lead through change while maintaining team engagement.
• Effective conflict resolution and problem-solving abilities.
• Results-driven mindset with a passion for growth and continuous improvement.
• Ability to build strong partnerships with manufacturer representatives and key stakeholders.
• Self-motivated, competitive, and capable of thriving in a fast-paced environment.

This posting is not intended to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the position’s scope and function.

Successful candidate must consent to a drug test and pass a background check upon accepting this position prior to their start date.

Dynamic is proud to be an Equal Opportunity Employer.

Why Join Our Dynamic Team?

We are building a high-performance team that values collaboration, hands-on leadership, and clear pathways for career advancement in the equipment industry. Dynamic Equipment offers a premier benefits package designed to support your health, wealth, and future --

• Comprehensive Health: Choice of three medical plans, plus dental, vision, and Hospital Stay (Indemnity) coverage
• Wellness & Care: 100% company-paid TeleHealth, Employee Assistance & Work-Life Balance Program and a complimentary Wellness Program—comprehensive support at your fingertips
• Financial Security: 100% company-paid Short-Term Disability, Life, and AD&D (Accidental, Death and Dismemberment) insurance. Voluntary Life Insurance add-on options available for you and your dependents. 
• Complimentary Quarterly Financial Wellness Program
• Future-Focused: Immediate vesting on 401(k) and HSA — both featuring a generous company match
• Work-Life Balance: Paid holidays and PTO with up to 40 hours of annual rollover
• Field Ready: Company-provided uniforms plus annual boot reimbursement

Ready to Lead the Market?

This is an opportunity to build a winning team, expand Dynamic Equipment's market share across South Florida, and play a direct role in shaping the future of our dealership.

If you're a proven heavy equipment sales leader with the drive to develop people, grow revenue, and deliver exceptional customer experiences, apply today and join the Dynamic Equipment team.