What are the responsibilities and job description for the Area Director of Sales - Southwest position at Dynamic Access LLC?
Purpose Statement
The Area Director of Sales is responsible for developing and executing regional sales strategies to expand Dynamic Access vascular access and infusion services. This position leads business development across assigned markets, builds strategic relationships with hospitals, health systems, and other healthcare facilities, and drives new account growth and retention. The Area Director of Sales works closely with Sales Managers, Operations, and clinical leadership to align growth opportunities with service capabilities and customer expectations.
Key Responsibilities
Sales Strategy & Territory Development
- Develop and execute sales plans for assigned geographic markets that support organizational growth objectives.
- Identify and prioritize new business opportunities with hospitals, health systems, long-term care facilities, and other healthcare organizations.
- Evaluate territory performance, competitive activity, customer needs, and market trends to guide business development priorities.
- Partner with senior leadership to support market expansion, new service opportunities, and strategic account initiatives.
- Coordinate with Operations to ensure sales commitments align with nursing coverage, service capacity, and clinical standards.
Business Development & Key Account Management
- Build and maintain relationships with facility administrators, clinical leaders, and other key decision-makers.
- Lead strategic sales meetings, presentations, contract discussions, and new customer development activities within assigned authority.
- Support implementation and growth of new accounts in partnership with operational and clinical leaders.
- Maintain relationships with existing customers, address escalated concerns, and identify opportunities to expand services.
- Represent Dynamic Access at customer meetings, professional conferences, and relevant industry events.
Sales Leadership & Performance Management
- Provide direction, coaching, and support to Sales Managers and other assigned sales personnel, as applicable.
- Establish and monitor sales activity expectations, pipeline development, account growth, and territory performance goals.
- Review sales forecasts, customer pipelines, and performance reports; communicate progress and risks to leadership.
- Promote consistent use of company-approved CRM systems, sales tracking tools, and customer documentation practices.
- Identify performance gaps and implement practical sales process and relationship-management improvements.
Cross-Functional Collaboration
- Partner with Area Directors of Operations, Regional Managers, Dispatch, and Nursing Leadership to coordinate customer needs and operational readiness.
- Work with Finance and leadership to assess business opportunities, revenue trends, and potential account performance.
- Communicate market feedback, service opportunities, and significant customer concerns to appropriate stakeholders.
- Help ensure a coordinated and professional customer experience from prospecting through account launch and ongoing service.
Required Qualifications
- Experience in healthcare sales, business development, account management, or a related commercial leadership role.
- Demonstrated ability to grow accounts, develop regional sales plans, and establish relationships with healthcare decision-makers.
- Experience guiding or coaching sales personnel preferred.
- Strong negotiation, presentation, communication, problem-solving, and customer relationship skills.
- Ability to analyze performance metrics, maintain accurate sales forecasts, and manage multiple markets and competing priorities.
- Proficiency in Microsoft Office and experience with CRM or sales reporting systems.
- Knowledge of hospital operations and healthcare service delivery preferred; vascular access or infusion services experience a plus.
- Ability to travel throughout assigned markets as business needs require.
Core Competencies
Strategic Sales Planning • Business Development • Key Account Management • Sales Leadership • Territory Growth • Customer Relationships • Performance Analysis • Communication • Collaboration
Work Environment & Physical Demands
Work is performed in professional office or approved remote settings and at healthcare customer locations throughout assigned markets. This position requires regular computer and phone use, travel to facilities and meetings, and the ability to stand, walk, and carry ordinary business and presentation materials.
Other Duties
This job description is not intended to be a comprehensive listing of all activities, duties, or responsibilities. Duties and requirements may change as organizational needs evolve. Reasonable accommodations will be provided in accordance with applicable law.