Sales and Marketing Specialist

Sales and Marketing Specialist Are you looking for a place where you can bring your experience supporting local franchise growth by providing sales tools, CRM workflows, and outreach strategies that drive lead conversion and referral development? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Sales & Marketing Specialist on the Marketing team, a typical day for you will include: Collaborate with Local Performance Marketing Manager to ensure sales outreach efforts complement local campaign activity. Equip franchisees with prospecting tools and follow-up resources to help convert leads into jobs and referrals. Lead the brand’s LinkedIn strategy by curating and creating content that positions franchisees as industry leaders and showcases local success. Develop and maintain a library of shareable content—including case studies, testimonials, and partner features—to build credibility and support sales outreach. Coach franchisees on LinkedIn best practices to increase visibility, engagement, and trust in their local markets. Lead the sales enablement portion of franchise onboarding, including CRM setup, daily sales routines, and vendor coordination. Build and maintain CRM workflows, email templates, and follow-up sequences to support local outreach and lead management. Customize pipeline stages and task automation to improve responsiveness and track performance across the network. Deliver CRM training focused on usability, automation, and accountability. Provide ongoing coaching and support to help franchisees build scalable sales processes and fully leverage available tools. Contribute to internal playbooks, training materials, and enablement resources. Equip franchisees with sales tools such as prospect lists, email/call templates, objection-handling guides, and outreach strategies. Guide franchisees in building B2B referral relationships (e.g., property managers, insurance agents) through targeted outreach planning. Identify high-potential verticals in each market using campaign data, industry trends, and local insights. Bring your skills and be inspired to achieve success. (Required qualifications) Experience: 3 years of experience in sales enablement, marketing support, or field operations—preferably within a franchise, multi-unit, or service-based business. Hands-on experience with CRM systems including workflow automation, pipeline management, and reporting. Experience working with or supporting a franchise network or distributed field teams. Prior involvement with third-party consultants/coaches. Background in home services, restoration, insurance, or a similarly relationship-driven industry. Basic design or content formatting experience using tools like Canva, Adobe Express, or similar. Skills: Strong understanding of B2B sales outreach, referral marketing, and lead nurturing strategies. Strong written communication skills and a knack for simplifying sales language into usable tools and templates. Familiarity with LinkedIn as a professional content platform, including best practices for engagement, branding, and storytelling. Ability to coach and support independently owned franchisees with varied experience levels in sales and technology. Proficient in developing resources such as email templates, outreach scripts, training materials, and internal documentation. Organized, proactive, and comfortable managing multiple projects and stakeholders simultaneously. Education: Bachelor's Degree in Marketing required. Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home. Our office locations are at: 500 E John Carpenter Fwy, Irving, Tx 1010 N University Parks Drive, Waco, Tx Bring your goals and be enabled to reach them. Competitive Pay: Commensurate with experience Schedule: Full-time, Monday - Friday Benefits: Check out our benefits offerings here: Neighborly Benefits (flimp.live) Financial Benefits: Equity and bonus opportunities Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self. Not the right opportunity for you? Share this job with a friend and follow us on LinkedIn for future opportunity updates. Brand: Neighborly - USA Shared Services Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 30 consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. Over 30 years later, 4,500 franchise owners in nine countries all over the globe now represent our service-based franchise company. Neighborly’s Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters