What are the responsibilities and job description for the Iterable Lifecycle Marketing Manager position at Dutch?
DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE
THE COMPANY:
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers – offering real relief and convenience for pets and their families. As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds. ”Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
THE ROLE:
We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3 years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must-have requirement for this role.
You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. This is a fully remote role, but you must be located in the US to be considered.
If this sounds interesting to you, we'd love to hear from you!
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Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
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Own day-to-day execution of key prospect moments including:
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Lead nurture & prospect engagement sequences
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Trial new conversion programs
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Abandoned flow re-engagement
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Promotional and time-sensitive offer campaigns
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Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
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Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
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QA campaigns thoroughly (logic, personalization, rendering, links, timing)
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Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
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Support A/B testing of subject lines, content, offers, timing, and segmentation
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Help document and improve prospect lifecycle best practices and templates as the program scales
- 3 years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- 3 years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Comfort working with funnel data to identify gaps and optimize conversion rates
- Extremely detail-oriented with strong QA instincts
- Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- A bias toward action: ship, learn, iterate
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Experience in subscription, DTC, or consumer health/wellness
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Familiarity with growth experimentation frameworks and prospect lifecycle measurement
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HTML knowledge for email troubleshooting
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Experience collaborating with paid growth or product marketing teams
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You'll own the programs that turn interest in Dutch into membership
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Your work will have a direct, measurable impact on new member acquisition
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You'll help shape how Dutch earns trust before someone ever becomes a member
- Competitive annual salary range between $85,000 - $115,000
- Remote working location
- Health, dental and vision insurance
- Flexible PTO
- 401k plan
- Robust holiday schedule
- Growth opportunities!
- Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
- Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.
Salary : $85,000 - $115,000