Associate Dealer Programs Manager (23672)

The salary range listed is the total compensation that includes base salary and potential monthly commission, with further details to be discussed during the interview process.

The Associate Dealer Programs Manager is responsible for overseeing all aspects of dealer program administration, planning, execution, and development. This role manages the Associate Dealer Program, Consumer Rebate Program, and Retail Sales Spiff Program while working closely with internal teams and external partners to drive program growth, effectiveness, and market competitiveness.

The position collaborates extensively with Sales, FAST, Finance, TBR, and executive leadership on program enrollments, payouts, reporting, strategic planning, and the development of innovative initiatives. The Associate Dealer Programs Manager also builds and maintains strong relationships with dealers and distributors across the 2W, 4W, and TBR business segments.

Essential Responsibilities

• Manage third-party vendor relationships and program administration.

• Collaborate with Sales, FAST, TBR, Finance, and other internal departments to support program objectives.

• Develop and maintain strong relationships with Fanatic distributors and dealers.

• Coordinate and facilitate promotional communications across internal departments and external partners.

• Prepare and analyze sales incentive (Spiff) reporting in partnership with Sales and Finance teams.

• Generate and maintain sales and program performance reports utilizing Business Intelligence (BI) tools, Excel, and pivot tables.

• Participate in Daily Morning Sales Review (MSR) meetings and provide program updates as needed.

• Manage department budgets, reconciliations, and financial reporting.

• Plan, execute, and evaluate quarterly promotional campaigns and incentive programs.

• Oversee quarterly and annual program reconciliations, payouts, and compliance activities.

• Lead and manage the Associate Dealer Program, ensuring effective program execution and dealer engagement.

• Provide ongoing support and communication to distributor sales representatives and dealer partners.

• Supervise, train, and develop direct reports, including administrative staff, assistants, and temporary employees.

• Analyze program performance, market trends, and competitive activity to identify opportunities for program enhancements and promotional initiatives.

• Oversee consumer rebate program implementation, communication, reconciliation, and reporting processes.

• Track, manage, and follow up on action items to ensure timely completion and accountability.

• Present program results, recommendations, and strategic initiatives to management and executive leadership.

Job-related location requirement: 

• Candidates must reside in California and within reasonable distance to our corporate office, Rancho Cucamonga, CA.

Schedule: 8:00am - 5:00pm (core business hours). Managers may adjust schedule as needed based on business needs. 

After your first 30 days onsite, you'll transition to our hybrid schedule: 

• In-office: Monday, Tuesday, Thursday 
• Remote: Wednesday, Friday

A minimum of three to five (3–5) years of experience in a corporate environment is required, with demonstrated experience collaborating across departments, preparing reports, managing data, and working with external vendors. Experience within the automotive, powersports, or related industry is preferred. Bachelor’s degree in Marketing, Business Administration, Management, or a related field from an accredited college or university is required. An equivalent combination of education and relevant work experience may be considered.

Skills and Qualifications

• Proficiency in Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint.
• Strong analytical, organizational, and problem-solving skills.
• Excellent written and verbal communication skills.
• Effective presentation and interpersonal skills, with the ability to communicate across all levels of the organization.
• Highly organized, detail-oriented, and able to manage multiple priorities in a deadline-driven environment.
• Self-motivated with the ability to work independently and as part of a team.
• Demonstrated ability to lead, influence, and motivate others.
• Ability and willingness to travel approximately 15% or more of the time by air and ground transportation.

Ability to sit, stand, walk, bend, stoop, crouch, reach, and use hands and fingers for extended periods. Ability to communicate effectively through speaking and hearing. May occasionally be required to lift and move items weighing up to 50 pounds. Ability to participate in a variety of outdoor events and activities, including those held in off-road, desert, mountainous, and other rugged environments. This position operates in a variety of environments, including office settings, dealer and customer locations, outdoor motorsports venues, entertainment facilities, restaurants, sporting events, and other event locations. Travel by air and ground transportation is required. The employee may be exposed to varying weather conditions and outdoor environments based on business and customer needs.

Salary : $90,651 - $134,043