What are the responsibilities and job description for the Head of Growth and Marketing position at Duet?
About us: Duet empowers Nurse Practitioners (NP) to tackle the primary care crisis by leading their own practices, closing the gap in access while keeping care local. We're a well-funded seed-stage company led by experienced entrepreneurs and Nurse Practitioners, and backed by investors like Kairos HQ and Lerer Hippeau.
We’re building a vertically integrated platform for NP-led practices to thrive as standalone businesses in a time of corporate consolidation. Think of workflows to engage patients, streamline administration, forecast business growth, and drive value-based outcomes while building community among NPs. These solutions sit on a foundation of data that we harness across patients and providers for the benefit of care and practice success.
About the role: As Duet’s Head of Growth and Marketing you will own the sales and marketing function, working directly with our network of NPs and potential partners. You will drive outbound prospecting and be our practices’ first point of contact. You will test and scale different ways to acquire new practices and bring an innovative approach to the sales process. You will work with our operations team on building out marketing collateral and shaping Duet’s brand and narrative. The ideal candidate will be a go getter who has a passion for expanding access to primary care.
Key Responsibilities
We’re building a vertically integrated platform for NP-led practices to thrive as standalone businesses in a time of corporate consolidation. Think of workflows to engage patients, streamline administration, forecast business growth, and drive value-based outcomes while building community among NPs. These solutions sit on a foundation of data that we harness across patients and providers for the benefit of care and practice success.
About the role: As Duet’s Head of Growth and Marketing you will own the sales and marketing function, working directly with our network of NPs and potential partners. You will drive outbound prospecting and be our practices’ first point of contact. You will test and scale different ways to acquire new practices and bring an innovative approach to the sales process. You will work with our operations team on building out marketing collateral and shaping Duet’s brand and narrative. The ideal candidate will be a go getter who has a passion for expanding access to primary care.
Key Responsibilities
- Develop and implement a comprehensive go-to-market sales and marketing strategy to drive revenue growth, practice acquisition, engagement and retention.
- Build and maintain relationships with prospective NP clients
- Create compelling business cases for practices and shape key company materials such as pitch decks and case studies
- Develop and lead marketing strategies, campaigns, and programs in support of brand awareness and perception, product adoption and usage, and revenue
- Navigate practices from sales engagement through the on-boarding process including contracting, working cross functionally with the customer success & strategy team
- Prospect commercial partnerships such as with NP State Associations and referral partners
- Help shape Duet’s commercial strategy in existing and new business areas
- Help build out internal processes for the Growth and Marketing team
- Identify market needs and engage with Duet’s product and engineering teams to evaluate product effectiveness
- 3-5 years in business development, consulting, or sales
- Prior healthcare experience is required
- Experience working with providers a plus
- Gravitas and communication skills to engage senior executives of large enterprises
- Comfortable working on a small team and a dynamic environment
- Collaborative team player excited to work on big problems
- Track record of building successful strategic client relationships and managing complex projects