What are the responsibilities and job description for the Marketing Content Manager position at Dual Path Connected Solutions?
If you are an engaging and experienced marketer but you’re tired of developing content and campaigns for soulless companies that serve little to no benefit to humanity, this opportunity is for you! We are seeking a Content Marketing Manager passionate about changing the way people live through technology.
This is a hybrid role with 2-3 days expected in the office each week. Our office is located in North Phoenix near Deer Valley Airport (85027).
A little about Dual Path....
- The Team - Consists of hard-working, compassionate, innovative people who enjoy working together collaboratively.
- Leadership - Technically knowledgeable, dedicated professionals who are committed to the satisfaction and experience of their customers and employees equally.
- The Work - Rewarding, purposeful, creative, and fast-paced.
- Opportunity for Growth - This company is growing quickly and is looking for talented individuals to grow with it.
What you'll be doing:
- Storytelling. Creating and repurposing engaging content that resonates with target audiences (senior living communities and technology stakeholders) and inspires them to take action.
- Own the development and execution of comprehensive marketing and sales enablement materials, events, and sponsorships in support of new project deliveries.
- Create and execute marketing plans and strategies. Identifying a target and determining messaging to achieve the desired goal for the audience.
- Work collaboratively with supporting teams (sales, technical, and management) to drive business growth and develop relevant, appealing content. This often entails building materials that the inside sales team can use to increase prospect engagement.
- Develop consistent, concise messaging to promote brand values across all communication channels and media.
- Assist in market segmentation efforts to deepen understanding of the target audience by managing data.
Ideal experience to be successful in this role:
- Excellent written and verbal communication skills
- 3 years of experience in developing content for campaigns (must provide portfolio or work samples), creating and executing social media engagement strategies
- 2 years of experience running and managing campaigns, social media, and creating videos
- Working with HubSpot, the Adobe suite, and using AI tools
About the benefits:
- Benefits include medical, dental, vision, PTO, paid holidays, basic AD&D insurance, and 401(k).
- Hybrid position