What are the responsibilities and job description for the Marketing Manager position at DSA Phototech LLC?
In this role, the Marketing Manager will have 1 direct report and a few indirect reports, as follows:
- Direct – Digital Marketing Coordinator
- Indirect – External Marketing Agencies, PR Firm and free-lancers
- Develops messaging and content while actively participating in the generation of marketing collateral, site photos, videos, advertising, and digital content including web, email and social.
- Creates and manages marketing content and collateral including conception, design and oversite of production with free lancers.
- Manages the content calendar including regular blog posts, social media posts, gated and ungated content for the website, press releases and email campaigns.
- Designs, deploys, manages, analyses and reports on marketing campaigns to identify the best ROI.
- Manages digital lead generation strategy; recommends and executes improvements to enhance performance.
- Works closely with the digital agency to ensure quality leads are generated, ensure the PPC strategy is optimized, technical SEO is performing. Actively engage with Google Analytics to ensure goals are being met
Salary : $75,000 - $100,000
