Experiential Marketing Manager

Check out @DryWater on Instagram to see our events in action.

At DryWater®, we believe in clean ingredients and health science—because hydration should support how you live, move, and feel every day. The Experiential Marketing Manager will bring that belief to life in the real world—one event, one community, and one sample at a time.

This full-time, in-office role is perfect for someone who thrives on logistics, loves a good checklist, and gets fired up about turning a parking lot, race expo, or gym into a brand experience people won’t forget. You'll lead the strategy and execution of all in-person activations, from national race expos to surprise street team takeovers, ensuring every touchpoint reflects the energy and ethos of DryWater.

• Plan, organize, and execute in-person events nationwide, including race expos, pop-ups, fitness events, retail activations, and sampling campaigns
• Coordinate all logistics including permits, vendor relations, travel arrangements, booth design, and shipping
• Set up and break down event assets (booths, displays, signage, etc.)—must be comfortable being hands-on
• Maintain a detailed, up-to-date event calendar and manage multiple projects simultaneously
• Ensure consistent brand representation and storytelling at every event

• Hire, train, and manage event teams and volunteers across multiple regions
• Build staffing plans and schedules, including pre-event briefings and on-site management
• Ensure that every team member represents DryWater’s values, energy, and professionalism

• Collaborate with local partners—fitness studios, health clubs, retailers—to promote events and increase attendance
• Work with internal content and social teams to capture compelling video/photo during events
• Support guerrilla sampling efforts, surprise-and-delight drops, and neighborhood activation days
• Build genuine relationships within communities to fuel long-term brand advocacy

• Maintain inventory of event materials, branded gear, signage, and supplies
• Manage DryWater’s event vehicle (packing, upkeep, and coordination for travel)
• Source and reorder event assets as needed to ensure flawless execution

• Track key performance indicators (KPIs) for each event, including impressions, samples distributed, and local engagement
• Collect attendee and team feedback post-event to optimize future activations
• Manage budgets, submit expense reports, and oversee cost-efficiency for each event

• Collaborate cross-functionally with marketing, retail, and operations teams
• Provide strategic recommendations to scale and improve experiential programs
• Stay ahead of trends in field marketing and experiential design
• Serve as an internal champion for DryWater’s in-person presence and grassroots growth

Who You Are:

• Exceptionally organized and detail-oriented
• Confident leading events from the ground up
• A natural problem-solver with a “get it done” attitude
• Willing to travel regularly (up to 40–50%) and work flexible hours, including weekends when needed
• Experienced in experiential or field marketing, event production, or brand activations (2 years preferred)

Perks and Benefits

• Competitive Pay: We reward brilliance with a stellar salary and performance-based bonuses.

• Free DryWater: Yes you heard that right, DryWater to put your health first .

• Health Happiness: Comprehensive health, dental, and vision insurance to keep you in tip-top shape.

• Work-Life Harmony: Paid time off and holidays to recharge and live your best life.

• Growth Programs: Professional development opportunities to keep you ahead of the curve.

• Wellness Perks: Free access to local gyms and studios — on us.

• Inclusive Vibes: A dynamic and inclusive work environment where everyone’s voice matters.

We look forward to meeting you!