Director of Retail Media & Marketplace Growth

Please note: This role requires candidates to be based at our brand new Headquarters in Irvine, California. No remote positions available.

DryWater® is redefining hydration and powdered electrolyte drinks, on an accelerated path to becoming a category leader

We’re not interested in following the beverage industry—we’re building the company we wish existed. From national retailers to digital shelves, we’re creating a brand that people discover everywhere they shop.

We’re looking for someone obsessed with retail media. Someone who doesn’t just understand Walmart Connect, Roundel, Amazon Ads, Kroger Precision Marketing, Walgreens Advertising, and Instacart Ads—but knows how to win on them.

This isn’t an agency management role.

You’ll own the strategy, launch the campaigns, optimize performance, and build one of the fastest-growing retail media programs in CPG.

If seeing your work move products off shelves gets you excited, keep reading.

• Build and execute DryWater’s retail media strategy across every retail partner.
• Launch, optimize, and scale campaigns inside:
• Walmart Connect
• Target Roundel
• Amazon Ads
• Kroger Precision Marketing
• Walgreens Advertising Group
• Instacart Ads
• Emerging retail media networks
• Manage multi-million-dollar advertising budgets with profitability in mind.
• Continuously optimize ROAS, incrementality, new-to-brand customers, and retail sales.
• Own retailer search strategy, sponsored products, display, video, and off-site media.
• Partner with Sales to support new retail launches and promotional calendars.
• Collaborate with our Creative team to produce high-converting retail media creative.
• Analyze performance daily and uncover opportunities before anyone else.
• Build reporting dashboards and communicate insights directly to leadership.
• Help shape how one of the fastest-growing hydration brands wins both online and in-store.

You have:

• 5 years managing retail media for a CPG, food & beverage, health & wellness, or consumer brand.
• Deep hands-on experience inside multiple retail media platforms—not just Amazon.
• Proven success scaling campaigns while maintaining profitable ROAS.
• Strong analytical skills with a passion for testing and optimization.
• Experience working cross-functionally with Sales, Creative, and Ecommerce teams.
• A builder’s mindset—you thrive in fast-moving environments where you own outcomes.

• Experience launching brands into Target, Walmart, Kroger, Walgreens, or national retailers.
• Familiarity with digital shelf analytics and retail search optimization.
• Experience managing agencies and internal teams.
• Experience with Amazon DSP or programmatic retail media.
• Passion for health, nutrition, fitness, or consumer brands.

Perks and Benefits:

• Competitive Compensation: Strong base salary with performance-based incentives

• Free DryWater®: Yes—you’ll never be dehydrated

• Health Happiness: 100% covered Health, Vision, Dental Insurance.

• Work-Life Balance: Paid time off and holidays to reset and recharge

• Growth Galore: Real opportunity to scale with a rapidly growing national brand

• Inclusive Vibes: A mission-driven, high-performance culture where ideas and impact matter

For more about us, visit our DryWater.com and follow us on Instagram to stay updated on what we’re up to!